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Export Advisors

Export Advisors

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Export Advisors is a podcast about international sales. We examine the key elements of a successful export sales operation, in a series of short episodes about topics such as structuring an international sales department, export pricing, programs, payments, logistics and finding the right distribution partners. www.export-advisors.com
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In this episode, we talk about international sales programs, which are used in conjunction with your pricing and marketing strategies in order to get greater commitments from your international distribution partners and drive sales growth. We differentiate programs from promotions, and we look at ways to design and implement sales programs for inte…
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You might think that “a price sheet is just a price sheet” but keep in mind that your international customers require more information than your domestic customers in order to purchase your product. A well-designed export price sheet should communicate more than just a list of products and prices; it should be your international customers’ all-in-o…
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