Bedste Copywriter-podcasts (2024)

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TCC Podcast #401: Get Good at Finding Clients with Ryan Guthrie 1:08:39

4d ago1:08:39

1:08:39

Finding clients is hard. And it might even be getting harder. But that doesn’t mean you can’t do it. In fact, there are lots of copywriters who don’t struggle to book clients for weeks or months into the future. So how do you do it? On the 401st episode of The Copywriter Club Podcast, Kira and Rob talk with client acquisition specialist, Ryan Guthr…

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Pro Wrestling Storytelling Secrets, With Copywriter Todd Jones

5d ago

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If your tank is empty and you’re looking for inspiration, you could do worse than to watch a little WWE wrestling.¬Our special guest today, Todd Jones, is quite a fan and an expert. He’s written a terrific article called “5 Lessons I Learned About Storytelling From Pro Wrestling.”Yesterday I read it. Because it’s online, it has videos to illustrate…

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TCC Podcast #400: Writing Your Nonfiction Book with Stephanie Chandler 1:01:34

12d ago1:01:34

1:01:34

*Boom* This is the 400th episode of The Copywriter Club Podcast. And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Ste…

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How Jason Parker Made AI Write Really Good Copy

12d ago

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I really didn’t believe it was possible—that AI could crank out compelling copy in a conversational, persuasive voice.But I reconnected with my old mentoring client Jason Parker last week. By “old,” I mean it’s been over a decade since we worked together. He’s not all that old himself. Me, that’s another story.When he showed me what he’s come up wi…

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TCC Podcast #399: Never Too Early to Start with Emilia Tanase

19d ago

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When you start writing copy at age 16, you’ve got to connect with prospects and stand out or you won’t be able to compete with more experienced copywriters. And that’s exactly what Emilia Tanase, our guest for the 399th episode of The Copywriter Club Podcast did. Rob and Kira asked Emilia about how she launched her business, how she connected with …

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Beware The Curse Of Knowledge

19d ago

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When you talk about your product and you get that deer-in-the-headlights look, what gives?In the best of all worlds, it’s simply that the prospect doesn’t understand what you’re saying.And that very much could be because you’re the man or woman who knows too much.I’m talking about the curse of knowledge—when you’ve gotten all this expertise, which …

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TCC Podcast #398: Figuring Things Out with Lauren Esmay

26d ago

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The number of people who have listened to all 400+ episodes of The Copywriter Club is likely small. Probably fewer than 100. But today’s guest on The Copywriter Club Podcast is trying to add to that number. Copywriter Lauren Esmay has been listening to every episode and posting about them on LinkedIn. We talked about that as well as how she’s built…

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The Incredible, Versatile Origin Story

26d ago

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First weekend in May, the #1 show on Netflix was an origin story. Not a real origin story, but a total fabrication for comedy purposes. It was a movie called Unfrosted.It’s important for copywriters for a couple of reasons.The first is the power of a product name.The movie was a totally fictional story about how Kellogg's popular toaster pastries b…

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文本、创意、把自己作为素材：一个文案的作业轨迹 W/言玖@合理文本 | 全栈文案 06 2:33:37

1M ago2:33:37

2:33:37

「全栈文案」这档节目确实有一段时间没有更新了，上一次更新是在 2020 年，当时的世界还是另一番模样。不管你最初是在哪个平台订阅了我们的节目，都非常感谢！本期节目是一期访谈节目，我们邀请的嘉宾是言玖，他是品牌咨询与内容创作单位「合理文本」的主理人。从最初的广告公司文案，到品牌的运营总监，再到现在自己创业，用言玖的话来说，文字贯穿了他十多年的工作和生活链条，他也把自己称作是一名「全栈文案」。我们和言玖认识，也正是因为这档节目本身，这其中的小故事，你也可以在节目中听到。如果你也是一名文案创作者、品牌文字工作者，或者文化创意领域的从业者，同时你也有想从公司跳出来做 freelancer 或者创业的话，那言玖的经历可以说一个非常好的参考样本，也希望今天的节目能够给你带去一些启发和价值。本…

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TCC Podcast #397: Rethinking How We Work with Helen Tremethick

1M ago

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Over the past few years the ways we work have changed. And the work we do has changed too. In the 397th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter and regenerative business designer Helen Tremethick about navigating the changes and creating a business that works for you. Click the play button below, or scroll down for…

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New Ways To Open Your Copy With A Story

1M ago

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Every day it gets worse–the struggle to get people’s attention.It’s always been hard, but never like this before.Too many things and people are competing for our attention at any given moment.This may seem like a particular problem for copywriters, since we’ve been trained to start every message with a headline or a subject line.Nothing wrong with …

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TCC Podcast #396: How to Get Your Emails Opened with Matt Brown 1:05:20

1M ago1:05:20

1:05:20

We’ve been talking a lot about email on the podcast lately (see the last four or five episodes). But getting your emails opened takes more than good copy. So for the 396th episode of The Copywriter Club Podcast, Rob spoke with copywriter and email deliverability specialist, Matt Brown about all the non-copy things you need to know about getting you…

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Nightmare Clients And What To Do About Them, with Copywriter Kim Krause Schwalm

1M ago

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Time to talk about a taboo subject that needs to be discussed: The truly awful clients copywriters inevitably get, and how to set things right with them (or make a Quick Draw McGraw exit)!We’ve all had them. That can’t be changed or avoided.But what to DO about them?That can be learned, from an expert who’s been there, done that, and figured it out…

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TCC Podcast #395: Email Strategy with Donnie Bryant 1:08:15

2M ago1:08:15

1:08:15

The demand for emails is enormous. And there are probably more copywriters writing emails than any other product. But that doesn’t mean those emails are great. Some are barely readable. Others go straight to the junk folder—where they belong. There’s never been more need for better emails than today. So for the 395th episode of The Copywriter Club …

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Jack Turk’s Killer Copy Checklist

2M ago

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After you’ve finished your copy, how do you know that you got everything right and haven’t left anything out?There are several good ways to double-check, but I don’t think there’s one more fun than Jack Turk’s Killer Copy Checklist.It’s an 8-page PDF, written and presented like a comic book.But it’s serious stuff, in an easy-to-take form.Today Jack…

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Tips for Attending an Industry Conference 22:47

2M ago22:47

22:47

On this episode of the Copywriter on Call podcast, Sara shares her tips for making the most out of attending an industry conference. Sara shares her must-do advice on choosing the right conference for you, budgeting for travel, anticipating your marketing needs before arriving at the conference, staying present and connecting on a human level with …

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TCC Podcast #394: Email Copywriting with Daniel Throssell 1:15:46

2M ago1:15:46

1:15:46

Someone’s got to be the best. And at least a few people believe that Daniel Throssell is Australia’s best copywriter—even if only because Daniel told them he was : ). In the 394th episode of The Copywriter Club Podcast, Kira and Rob brought Daniel into the studio to talk about his email strategy, world building, and how he turned a children’s book …

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When You Should Set Up An Agency, With Andy Strote

2M ago

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If you’re a copywriter and you’re itching to build a business, what should you do?You probably have many options. But if you’d like to know whether building your own agency is the right way to go, we have some valuable information for you.Today’s guest, Andy Strote, has built two agencies. The first one, Fireworks Creative, grew from 2 to 30 people…

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Creating Quizzes as Lead Magnets with Josh Haynam, CEO of Interact 31:41

2M ago31:41

31:41

On this episode of the Copywriter on Call podcast, Sara chats with Josh Haynam, CEO and co-founder of Interact Quiz Maker, a platform for creating personality quizzes that are powered by AI. Josh shares best practices for using quizzes as lead magnets and shares opportunities for business owners to use quizzes at other junctures in the client journ…

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TCC Podcast #393: Becoming a Strategist (not Copywriter) with Eman Ismail 1:04:09

2M ago1:04:09

1:04:09

What is the difference between showing up as a copywriter and showing up as a strategist? In the 393rd episode of The Copywriter Club Podcast, Kira and Rob talk with Eman Ismail about how she changed her title and the work she does to reflect a new and more satisfying role of “email strategist”. Click the play button below, or scroll down for a ful…

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5 Ways To Make Any Story Stronger

2M ago

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Once you can start using stories effectively in your copy, you have for all practical purposes developed a marketing superpower.But don’t stop there.Because the difference between a story and a STRONG story can be the difference between high-test gasoline and rocket fuel.One will get you there faster… but one will get you there a lot faster, and go…

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That's So Me: Website Relaunch with Sarah Monson, Senior Photographer 26:50

2M ago26:50

26:50

In this episode of the Copywriter on Call podcast, I chat with Sarah Monson, a Wisconsin senior photographer who recently niched down to serving only seniors. Sarah is also stepping into education this year and needed a new website to support those moves. Learn how Sarah and I initially connected inside The Content Huddle, my monthly writing member…

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TCC Podcast #392: High Margin Business that’s Fun to Run with Ian Stanley 1:17:25

2M ago1:17:25

1:17:25

When it comes down to it, the thing most copywriters want to build is a business that is high-margin (it makes money) and fun to run (it’s enjoyable). But achieving that goal is harder it appears. So we invited Ian Stanley to join us for the 392nd episode of The Copywriter Club Podcast. We asked Ian about how he did it—created a business that is pr…

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Building A Fortune From Scratch, With Aaron Gentzler

2M ago

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If you wanted to build your own home from scratch, it would be a good idea to talk to someone who’s done that, right?Same thing with a sales funnel that generates a level of income you can barely imagine.How do you build one?My advice is:Listen to our returning champion, Aaron Gentzler.Because he’s been there and done that.Multiple times.For exampl…

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One Year of Copywriter on Call 48:25

2M ago48:25

48:25

CELEBRATE: It's the one-year birthday of the Copywriter on Call podcast! 🎉 On this commemorative episode of the podcast, the script is flipped, and Sara's the one being interviewed by her bestie and brand photographer, Amanda of Arc Creative Company. Tune in as Sara looks back on the past year in her business and what's happened since launching the…

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TCC Podcast #391: Six Figures and Still No Website with Alefiya Khoraki 1:07:16

2M ago1:07:16

1:07:16

We've talked a lot about building your authority and finding clients on LinkedIn on this podcast. But I don't think we've ever spoken with anyone who built a six-figure copywriting business entirely on that platform—without a website or any other social media presence. On the 391st episode of The Copywriter Club Podcast, we spoke with Alefiya Khora…

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Video Ads - Old Masters Board Meeting

3M ago

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Today we have a special edition of the Old Masters Series.I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins and John Caples.If you’ve read Think and Grow Rich, you know how Napoleon Hill used to have imaginary meetings with dead presidents?Well, this one’s like …

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SEO Basics for Photographers with Brittany Herzberg 40:16

3M ago40:16

40:16

On this episode of the Copywriter on Call podcast, Sara interviews Brittany Herzberg, SEO & Case Study Copywriter at Copy by B and The Basic B podcast. We chat all about how Brittany's career in massage therapy gave her a solid understanding of SEO and inspired her to launch her business. We also talk in-depth about the SEO basics that photographer…

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TCC Podcast #390: Growing an Online Presence with Kieran Drew 1:08:05

3M ago1:08:05

1:08:05

Want clients to find you instead of always having to pitch and find them? Then you need to be where they are. And in most cases, that means somewhere online—Twitter, Instagram, Tiktok, LinkedIn or in your own newsletter. In the 390th episode of The Copywriter Club Podcast, Kira and Rob talk with former dentist turned copywriter Kieran Drew about ho…

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5 Entertaining Ways To Increase Sales

3M ago

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Last week we had A-List Copywriter Donnie Bryant on to tell us that the era of salesmanship in print is over for copywriting, to be replaced by showmanship in print.He added that knowing how to sell is still a top priority, but today it’s almost imperative that you do it in an entertaining context.Donnie’s right. We’re in an entertainment era, that…

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Introducing...ChatGPT Brand Voice Hacks 12:58

3M ago12:58

12:58

On this episode of the Copywriter on Call podcast, Sara introduces a NEW digital product from What Sara Said. ChatGPT Brand Voice Hacks is a resource for creative business owners who want to use ChatGPT, an AI tool, to generate copy and content ideas that are customized to their brand voice type. Say goodbye to icky, robot-like ChatGPT results, bec…

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TCC Podcast #389: Building a Copy Business Slowly with Kim Kiel 1:02:22

3M ago1:02:22

1:02:22

You've heard the saying: slow and steady wins the race. Well, that's exactly the approach our guest for the 389th episode of The Copywriter Club Podcast built her business. Today we're talking with copywriter Kim Kiel about getting better month and month, and year after year—and not getting caught up in the hustle. And we covered a lot more. You'll…

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Showmanship Not Salesmanship, With Donnie Bryant

3M ago

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For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship in print.”That happened in Chicago in the early 1900s.Today, a modern-day copywriting visionary from Chicago, Donnie Bryant, says it’s time to update the…

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The Benefits of Blogging in Your Business with Natalie B. Davis 40:33

3M ago40:33

40:33

On this episode of the Copywriter on Call podcast, Sara interviews Natalie (Natty) B. Davis, a blog writer and the owner of Natty Writes. Natty's been writing blog posts for What Sara Said for nearly a year now, and Natty shares her expertise in blogging as well as insight on how to blog effectively in 2024 and beyond. - Why so many creative busine…

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TCC Podcast #388: Becoming a Copywriter with Eddie Shleyner 1:01:38

3M ago1:01:38

1:01:38

What does it take to become a copywriter? How do you learn the skills you need? What are the best ways to "get in the game' so to speak? In the 388th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Eddie Shleyner about the process of becoming a copywriter—and how he made the jump from literature student to booked-out-copyw…

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AI In The Trenches, With Aaron Gentzler

3M ago

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If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He’s been in the business since 2006 and tells us about his own journey, as well as some of the experiences he’s had trai…

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