Spreading the Gospel through sports.
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The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price
Bradley Hartmann
Are you working harder than ever but still watching deals slip away—stuck competing on price instead of winning by showing the real value you deliver? You’re not alone. The Craft of LBM Sales Podcast is here to help LBM sales pros like you make your differentiation obvious, prove your value in a way builders can’t ignore, and finally break free from competing on price as you close higher-margin deals with more confidence. Tune in each week to learn: - Proven strategies to immediately stand o ...
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Introduction: Do you want to learn how to WIN Without Competing! using “The Right Fit Method” created by Dr. Arlene.? Listen to Dr. Arlene’s show WIN Without Competing! Originally Featured on BlogTalk Radio & based on her book WIN Without Competing! nominated for a business book award. Here’s why YOU need The Right Fit Method: All your decisions will be made asking who or what is The Right Fit. You will never compare & contrast anything searching for the “best.” If you only search & select R ...
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24 :: Stop Asking Builders for 15 Minutes—Why That Pitch Is Killing Opportunities and What You Should Do Instead
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12:36Struggling to get busy builders to even listen to your value proposition, let alone schedule a face-to-face meeting with you? In this Q&A episode, LBM sales coach Bradley Hartmann responds to a listener who’s facing the same challenge many LBM sales pros deal with: How to break through when builders are “too busy” for a sales meeting. If you’ve eve…
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23 :: Waiting for the Buyer to Decide? Here’s Why That’s a Losing Strategy (Every Time)
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12:15Are you crossing your fingers at the end of a deal, hoping for a yes? You're not alone, but that silence might not mean what you think it does. Too many LBM sales reps get passive at the most critical moment—right before the decision is made. In this episode, we dig into why most deals are lost after the proposal is sent and what you can do to flip…
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22 :: Your Top Rep Might Be Overpaid and Underperforming—Here’s the Hard Truth
16:44
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16:44Are your sales compensation plans rewarding the wrong behavior—and quietly draining your profits? In today’s LBM landscape, outdated compensation models are not just ineffective—they’re actively misaligned with the market realities. Whether you're a dealer, distributor, or manufacturer, this episode offers a hard look at the hidden weaknesses in tr…
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21 :: Live Coaching Call: Rebuilding a Sales Pipeline From Scratch With AI & Little Product Knowledge
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22:40In this live coaching call between Bradley Hartmann and Ken from Florida—a new LBM sales pro transitioning from a career in aluminum sales—you’ll learn how to boost your sales using your voice, curiosity, a simple process, and the right AI tools. Whether you're new to LBM or just trying to sharpen your edge, this episode dives deep into the real-wo…
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20 :: Listener Pushback: Are the 10 Commandments of LBM Sales Excellence Even Realistic?
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13:12Immediately after releasing episode 18—The 10 Commandments of LBM Sales Excellence—a listener fired off an email to host Bradley Hartmann: “How many people do you know for certain do this religiously? I can get the bottom half of my reps to do it but the top half say things like, “I don’t have time for this bulls***. Fire me if you want to, but I’m…
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19 :: The 7 AI Sales Tools LBM Pros Are Testing Right Now—And Why You Should Too
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18:38Is it possible your sales competitors in the market are saving time—and selling more—by leveraging the AI? It’s an idea worth being paranoid about. It might be costing you more than you think. With AI now embedded in everything from prospect research to sales prep and writing, your competitors are using tools like ChatGPT and Claude to speed up wor…
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18 :: The 10 Commandments of LBM Sales Excellence
15:46
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15:46Are you relying on outdated sales habits—and wondering why you keep missing your sales goal for the month? Too many LBM sales reps (and their managers) skip the fundamentals in favor of tactics that don’t move the needle. This episode reveals the 10 foundational habits that separate consistent closers from underperformers—and how you can turn them …
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17 :: It’s Not FOMO Builders Are Afraid Of—It’s This.
12:22
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12:22Are you still leading sales conversations with pricing—and finding that you’re getting nowhere with builders? In today’s competitive LBM sales landscape, builders are less concerned with saving a few bucks and more focused on saving time, staying efficient, and being informed. If you’re still relying on pricing alone to close deals, you’re not just…
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16 :: How Baseball's Five-Tool Player Concept Can Transform Your LBM Sales Performance
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11:32What do a 17-year-old baseball prodigy and a top-performing LBM salesperson have in common? More than you think—and it starts with mastering the right five tools. In this episode, Bradley Hartmann uses the concept of a "five-tool baseball player" to introduce a powerful framework that helps LBM sales professionals evaluate and upgrade their own sal…
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15 :: The 7 Counterintuitive Time Management Tips LBM Sales Reps Need to Close More Deals
12:50
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12:50Are you letting your email inbox and incoming calls dictate your sales day—and killing your productivity in the process? While most LBM sales reps believe they have a pricing or prospecting problem, the real issue is often poor time management, managing priorities and pipeline from memory on a yellow legal pad or the same coil-bound notebook a 4th …
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14 :: Monitoring Emails Doesn't Grow Sales—Here’s the Pipeline Strategy That Will
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14:04Do you check your email 286 times each day, hoping new deals and hot opportunities will magically appear? Or do you have an quantified and prioritized sales pipeline that guides your focus and attention each day of the week? If you're like many LBM sales pros—and me too—it’s easy to get caught up in daily fires and assume your pipeline is “under co…
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13 :: Why Thoughtful Gifting Beats Cold Calling for Prospecting in LBM Sales
11:48
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11:48Is your prospecting strategy making you unforgettable—or just invisible? In today’s episode, you’ll discover a refreshing approach to staying top of mind with both prospects and existing customers—without spamming inboxes or begging for attention. LBM sales reps often struggle to be remembered in a noisy, transactional world. This episode offers a …
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12 :: What Singer (And Former U of Michigan Hooper) Adrien Nunez Taught Me About Sales
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13:56Are you solving the same sales problems over and over—without ever scaling your impact? If you're constantly jumping from one builder fire drill to the next, you're not alone. Most LBM sales pros work hard but miss opportunities to multiply their value across prospects. This episode flips that script. In this episode you will: • Learn the 3-part "S…
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11 :: How to Be Confident in Sales—Even If You’re Getting Rejected Right Now
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15:38Are you struggling to land meetings with prospects and close new deals—even when you know you can deliver real value? This episode reveals why confidence is your most powerful sales skill—and how a lack of it may be silently sabotaging your calls, meetings, and even referrals. If you're prospecting, pitching, or presenting without a rock-solid beli…
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10 :: How Relationship-Based Trust Turns a Framer Into a Sales Advocate For You
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12:51Are you overlooking a massive referral opportunity sitting right on the job site? In today's episode of The Craft of LBM Sales, we dig into a blind spot that’s costing LBM pros deals every day: failing to build trust with key influencers—especially within the Hispanic demographic. When you understand how different cultures develop trust, you’ll unl…
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9 :: Four Sales Books Every LBM Sales Pro Needs to Sell Value Without Competing on Price
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27:27Host Bradley Hartmann sees books not just as something to read, but as powerful tools and long-term assets for growth. Over time, they become reminders of the habits and strategies that once made you successful—but that you may have stopped using. In today’s episode, you’ll discover four essential sales books that every LBM sales pro should own. Th…
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8 :: There’s a Reason They Shoot the Messenger: A Smarter Way to Raise Prices
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13:47Are price increases causing your loyal builders to shop around—and your prospects to ignore you? If you’re in LBM sales, you know that passing along manufacturer price hikes with a shrug—or worse, a form letter—can make you look lazy and replaceable. But what if you could turn this challenge into a moment to win more business, re-engage cold prospe…
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7 :: How to Introduce Yourself Without Sounding Like a Salesperson
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12:57Are your first impressions with prospects falling flat before the conversation even starts? Whether you're introducing yourself at a builder meeting, on a jobsite, or over the phone, most LBM sales reps are unknowingly sabotaging deals with soft introductions that violate the #1 rule in sales: It’s not about you. In this episode, you’ll learn a pro…
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6 :: How Bill Belichick’s Petty Move Reveals a Sales Strategy that Protects Your Time and Gross Margin
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16:13Do builders alternate between grinding you down on price and ghosting you? If you're tired of wasting time on bad-fit prospects or losing deals because buyers don’t respect your time or expertise, this episode will help orient you in the right direction. In this episode, we explore how to reset power dynamics in prospecting using a military-inspire…
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5 :: How to Navigate Around Your Most Common Sales Objection
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11:09Kids are natural salespeople, navigating around, over, and through objections with ease. They have a complete lack of self-consciousness when it comes to getting what they want. However, as we age and life kicks us around a bit, we start flinching when we anticipate objections, let alone hearing them. If you're an LBM sales pro who’s ever been caug…
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4 :: Why Chasing Every Builder Hurts Your Pipeline—and How PRIME Fixes That
11:48
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11:48Are you chasing new business only to realize months later that it's unprofitable, frustrating, and a huge drain on your time? Too many LBM sales pros fall into the trap of thinking all new work is good work. But if that customer isn’t both incremental and accretive, it’s just more stress with less profit. In this episode, you’ll learn how to vet pr…
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3 :: “Everyone Likes You, But We’re Not Buying”: What I Learned From the $500K Loss That Nearly Sunk My Business
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15:07Ever get the feeling—or have been told outright—that everyone likes you, only to still lose the sale? This episode shares the brutal sales lesson that changed everything for me. In the world of LBM sales, being likable and working hard is essential, but insufficient. If your offer doesn’t help your customer make, find, or save money, you’re just a …
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2 :: Stop Chasing Every Deal: The Two-Word Filter to Close More Deals by Qualifying Better Prospects
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12:04Do you feel like you are wasting your time with tire kickers and price-focused, low-margin prospects who drain your energy and your profits? This episode reveals the two simple words that could instantly transform the way you qualify leads and close deals. If you’re in the LBM sales world, you may feel the pressure to chase every opportunity, but n…
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1 :: Sales Prospecting that Actually Works: The RRI Framework
11:20
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11:20Are you tired of cold calls going nowhere—and feeling like you’re a nuisance? If you’re in LBM sales and struggling to land quality meetings, this episode reveals the missing link: how to use the first 30 seconds of a sales call to earn trust, build credibility, and open the door to profitable conversations. We’ll break down the exact 3-step RRI fr…
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0 :: Want to Close More LBM Deals Without Dropping Your Price? Start Here.
4:52
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4:52Think the only way to win new LBM sales is to offer the lowest price? This introductory episode kicks off The Craft of LBM Sales Podcast—a short preview of what's coming for LBM sales pros who are ready to stop discounting and start delivering real value that drives builder profit. If you've been struggling to close deals, build loyalty, or get off…
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To all the listeners, guests, supporters, and fans of the Competing for Christ Podcast, thank you. Jesus loves you, and He will fight for you no matter what.Af Ken Burke
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Lead with Faith with Seattle Seahawks In-Game Host, Author, Pastor, and Athlete Andy Dooley
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29:09Today we are talking to Andy Dooley, former football player, pastor, fitness professional, and in-game host of the Seattle Seahawks. It was an honor getting to talk with Andy today as we get to discuss everything that he has learned as someone that has been around sports for so long. He is someone that has used his platform for good, and gets to co…
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Keep Going with Former Collegiate Baseball Player/Coach & Podcast Host Pat O'Malley
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22:44What does it mean to you to keep going? To some, it could mean keep grinding through on the field or court in order to achieve something. To others, it could mean that you need to keep pushing in life to get to where you want to be, both physically and mentally. For Pat O’Malley, this phrase “Keep Going”, means even more. Pat is a former collegiate…
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Shepherding the Sidelines with GVSU Athletes in Action Campus Director Steve Anderson
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39:20Steve Anderson is the Athletes in Action Campus Director for Grand Valley State University. As he has poured intro athletes for years now, he lives out what it truly means to disciple athletes through relationship building, community, and servant leadership. Throughout his life, he has endured a lot of hardship and struggles, but through it all has…
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Coaching with a Purpose with Coronado High School Football Coach and Influencer Kurt Hines
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35:46Coach Kurt Hines is the Head Football Coach of Coronado High School (CA), a Motivational Speaker, and Influencer. As someone that has been coaching for decades now, he truly embodies what it means to live out your calling as a Christian in sports. Coach Hines is extremely motivational, not just to his players but to everyone he comes in contact wit…
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When God Moves in Unexpected Ways with Former Division 1 Softball Player and Podcast Host Laurèn Schiek
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39:11In sport and in life, there are things that you can’t control, but Christ calls you to look to him in those moments. James 4 says that “You do not know what tomorrow will bring. What is your life? For you are a mist that appears for a little time and then vanishes.” We have so much hope in Christ though. He’s our ONLY hope. And for Laurèn Schiek, s…
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Achievements Don’t Define You with Grand Canyon University Softball Player and WAC Player of the Year Ashley Trierweiler
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26:24Today we are talking to Ashley Trierweiler, someone that has achieved a lot as a Division 1 softball player. At both schools she has went to, Santa Clara and Grand Canyon University, here are just a couple of her achievements: WAC champion WAC player of the year All-American All-Conference (multiple times) Number 1 in hits in the nation this year (…
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How God Truly Changes You with Verrado High School Basketball Coach and FCA Arizona Rep Dra Rogers
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24:57"Therefore, if anyone is in Christ, he is a new creation. The old has passed away; behold, the new has come." - 2 Corinthians 5:17. When you invite God into your life, He will change how you speak, how you act, how you play sports, and how you live. How have you seen that happen in your life? Have you experienced that change? For Dra Rogers, he can…
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Why God Opens Some Doors and Closes Others with Former University of Indianapolis Athlete Caleb Irving
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26:14Whether we are aware of this or not, God has a purpose for every single door he opens and shuts. What he does may not make sense to us in the moment, but when you look back, you can see why God brought you through the things that He did. The same thing can be said for Caleb Irving. Caleb is a former University of Indianapolis football player and di…
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Confidence Over Cockiness with Author, Founder of Renewed Mind Performance, & Sports Psychology Specialist Ray Santiago
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38:59Everyone should be advocates for athletes taking care of their spiritual and mental health, maybe even more so than physical health. It's crucial to have belief in your abilities in practices, games, and life. But what happens when that belief and confidence in yourself turns into something more than that? What if it turns into becoming cocky and l…
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Playing For Eternity with Founder and Director of Playing 4 Eternity Sports Ministry Don Weyrick
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28:13Today we are talking to Founder and Director of Playing 4 Eternity (P4E) Sports Ministry Don Weyrick. Through this ministry, Don has reached hundreds, if not thousands, of people through the game of basketball. Don is someone that has let Jesus use him for the sake of the Gospel in sports by running games, tournaments, and leagues that include ever…
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Becoming a Rooted Competitor with Tennis Coach and Former University of Florida Tennis Player Jordan Belga
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51:10Former University of Florida tennis player and current pro tennis coach Jordan Belga joins us today to talk about what he has learned with blending together his love for Jesus and his passion for sport. As someone that has a fascinating journey to get to where he is today, Jordan opens up about some very important topics like finding his worth in J…
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Representing Christ as a New Head Coach with Oglethorpe University Volleyball Coach Liv Tidmore
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34:31Can you imagine graduating from college and essentially going right into a collegiate head coaching position? That is exactly what our guest today did! Coach Liv Tidmore, Head Coach of the Oglethorpe University volleyball team and Covenant College alum joins the show today to talk about how she is showing Christ while being one of youngest head coa…
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Finding Balance with North Carolina WBB National Champion and Elon Head WBB Coach Charlotte Smith
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16:44The year was 1994 when Charlotte Smith stepped onto the court for the North Carolina Tar Heels in the Women’s Basketball National Championship game. With less than a second to go and down by two, Charlotte got the inbound pass, threw up a prayer, and sunk the shot to clinch the title. One of the greatest shots in the history of college basketball. …
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Basketball as a Mission Field with Former Professional and Collegiate Basketball Player Phil Morrison
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28:45Do you look at your sport as a mission field? Through doing this podcast, I have learned that all sports can and should be used as a mission field for those that proclaim Jesus as their savior. We should be willing to show that Christ-likeness in how we perform, compete, train, and interact with everyone we come in contact with. Phil Morrison, AKA …
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Hip Replacement to Homecoming Queen with High School Athlete Kenzie Burke
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25:45On this episode, we are talking to someone that has faced a lot in her life. Today I had the honor of talking with Clay High School volleyball/flag football player, homecoming queen, and one of my sisters, Kenzie Burke. Kenzie has lived a lot of life as an athlete and as a person even though she is just 18. In this conversation, we get to hear abou…
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Being A Christian In The NFL with Detroit Lions Long Snapper Scott Daly
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33:31Detroit Lions long snapper Scott Daly joins us to talk about how he lives his faith out in the National Football League (NFL) and his unique story from someone that was the #1 long snapper coming out of high school. While he attended Notre Dame in college to play football, he says that this is where his faith became a real relationship. He has play…
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Understanding Christ’s Call with North Carolina FC Player Rafa Mentzingen
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23:42How can we discern what God’s calling is for our lives? For all of us that are born again believers, we all have a call to proclaim the Gospel to the nations and show Christ’s love to everyone we come in contact with. But there’s also the other callings that we have in our lives, such as being an athlete, what job you’re going to do, who you’re goi…
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Handling The Spotlight with Wisconsin Football Player Darryl Peterson
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18:03Today we’re talking about how to handle the spotlight as a Christian in sports, because whether you realize it or not, being an athlete comes with some level of notoriety no matter what country or culture you may find yourself in. You can be a high school athlete or you could be suiting up to play in the NFL or the Premier League, but at some level…
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Battling Sin with Former Collegiate Baseball Player and Influencer Zach Dehn
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27:47How do you navigate sin? How does it affect you as an athlete? What does the Bible say about sin? Well today we are going to go in-depth on what it means to not only battle against sin, but also realizing that we are all broken, sinful people that need a savior in Jesus. Today I invited on former collegiate baseball player, influencer, and podcaste…
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11 Lessons From 100 Episodes of the Competing for Christ Podcast
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33:17When I set out to start the Competing for Christ Podcast, I had no idea that nearly 3 years later, I’d still be doing it. To be honest with you, I didn’t know what to think. I had maybe a handful of topics to discuss in mind and only 3 people that I wanted to interview. Never could I have imagined that I would get to 100. But over and over again I …
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Experiencing Christ Through Challenges with Abilene Christian Football Player Anthony Egbo Jr.
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32:55When you’ve gone through a challenging time in your life, you may find it quite hard to experience Christ through that time. Or you could be on the other side of the spectrum where you feel God’s love so deeply during this challenging time. For myself and our guest today, we have both been on either side of that coin. But how do we navigate this to…
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Lessons Learned as a D1 Christian Athlete with Lipscomb University Softball Player Joie Giarrizzo
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28:09Today we are talking with Lipscomb University softball player Joie Giarrizzo about her softball career, her faith, and a what she has learned as a Division 1 Christian athlete. Joie is entering her 4th year of Division 1 collegiate softball and she has been living for Christ on and off the field during those years. There are many things that you le…
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Who Is Jesus? with Charleston Southern University Associate Athletic Director Mike Vigue
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30:22Who is Jesus? The Bible says a lot about who He is, was, and will be. John says that He is the bread of life. Colossians says He is the firstborn of all creation. Luke says that He is the Son of Man. There are so many ways to describe who Jesus is and what He means to so many that put their faith in Him. What should that mean for athletes? It shoul…
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Life After Sports with Lulu & Ken Burke
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23:59Guess what? Your career as an athlete is going to come to an end. It may sound crazy, but your days as an athlete are numbered. But you have to ask yourself, what’s next? Who are you if you aren’t an athlete? Are you going to rely on Jesus for what's next? Today we are talking about life after sports and what that looks like for Christian athletes.…
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