Our Podcasts are designed to give you a glimpse into the world of Executive Search and Leadership. Check out our episodes to discover more about Business Leaders and specialist vacancies we might be working on.
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Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
Magentrix
Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, id ...
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Growth & Regeneration at London Borough of Bexley – with Matthew Norwell, Director of Place
20:47
20:47
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20:47
In this episode, host Bonnie Amos-English speaks with Matthew Norwell, Director of Place at London Borough of Bexley about the journey he and his team have been on during his 4 years with the Council. Matthew talks about the hard work done to get the directorate into a strong and stable state that they can now “springboard” from to achieve the exci…
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Switching Sectors with Berwick Partners - Episode 1: A Conversation with Paul Harris, Chief Customer Officer at Curo Group
14:08
14:08
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14:08
Welcome to "Switching Sectors with Berwick Partners," the podcast series that delves into the fascinating career journeys of leaders who have successfully navigated across different industries. In each episode, we explore the unique career histories, pivotal decisions, and strategic moves that have enabled these leaders to thrive in new sectors. In…
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Leadership Lessons with John Noble, Chief Executive of the British Brands Group
17:13
17:13
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17:13
John and Berwick Partners’ Principal Consultant, Tom Ewen discuss John's career to date, as well as the motivations which have driven him throughout his career. He also reflects on how leading British Brands Group and working with the members has had a meaningful impact on the lives of virtually every consumer in the UK and across the world. The re…
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Creating Better Places - Pathways and Stories with Marek Dobrowolski, with Ben Heywood from Liverpool City Council
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27:49
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27:49
As we explore the journeys of professionals in the placemaking sector, we are excited to introduce the first episode. We kick things off with Ben Heywood from Liverpool City Council. Ben's career, as you will hear is a fascinating blend of commercial and public sector experience and he shares insights from his year so far at the Council, his vision…
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36 - Selectivity in Partnerships + the State of Channel Research + ChannelCon with Carolyn April
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44:49
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44:49
Let us know what you think of the podcast. Carolyn April discusses: the state of the IT channel, research availability, the impact of AI, the importance of quality over quantity in vendor-partner relationships and what to expect at ChannelCon. She also shares exciting details about the upcoming ChannelCon event in Atlanta. As well as taking us thro…
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The Crucial Role of External Affairs Teams in Education
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10:14
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10:14
In this episode, Liam Young explores the world of external affairs with Michelle Smyth, Head of External and Government Affairs at the Open University. Together, they explore the vital but often misunderstood role of external affairs teams within universities. Michelle shares firsthand insights into her daily responsibilities, navigating the genera…
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35 - How to PE Takeover-Proof Your Channel Program - David Sherman
26:31
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26:31
Let us know what you think of the podcast. How does a private equity firm’s takeover typically impact a company's strategic direction and how can it affect their channel partner program? Sometimes, channel partner programs get the axe when a PE firm takes over. In today’s episode, we’ll: explore this issue, investigate the underlying reasons, and d…
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34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen
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31:39
Let us know what you think of the podcast. Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience. So, what exactly is a fractional channel chief? Unlike a full-time in-house channel leader,…
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33 - Gen AI & How You Can Add Digital Workers to Your Partnerships Team with Alden Hultgren
30:31
30:31
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30:31
Let us know what you think of the podcast. How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, from mapping out automation opportunities to designing partner experiences that are not just functional but delightful. She envisions a future where digital workers become integral to partnership teams…
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32 - Prioritizing the Partner Experience (PX): The Basics - Bernhard Friedrichs, PartnerXperience
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38:36
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38:36
Let us know what you think of the podcast. Bernhard Friedrichs (PartnerXperience) joins us to share his wealth of knowledge on crafting a partner journey that fosters collaboration and drives capital-efficient growth. He takes us through the nuances of treating partners as equals, not customers, and the importance of transparency and trust througho…
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In conversation with Jo Causon, Chief Executive of the Institute of Customer Service
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19:25
In this podcast we are speaking to Jo Causon the Chief Executive of the Institute of Customer Service. Jo and Berwick Partners’ Principal consultant, Tom Ewen discuss how critical customer service is to the economy of the UK and in creating a conducive environment for a thriving business. The launch of this podcast coincides with the publications o…
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In conversation with Professor David Grayson CBE, Chair of the Institute of Business Ethics
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18:48
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18:48
In this podcast, we are speaking with Professor David Grayson CBE, Chair of the Institute of Business Ethics (IBE). David and Berwick Partners’ Principal Consultant, Tom Ewen discuss the Institute and the work that it undertakes and relates specifically to a search which Berwick Partners is undertaking with IBE to find their new Chief Executive Off…
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31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione
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43:13
Let us know what you think of the podcast. We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as: co-selling partner programs partner relationship management marketplaces resellers the impact of AI on channel sales 2024 predictions (and re…
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30 - The Importance of C-Level Support for the Success of Channel Partner Programs - Paul Banco
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28:46
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28:46
Let us know what you think of the podcast. Paul Banco makes the case for why leadership buy-in is critical. Drawing from decades of experience, Paul explains how partner alignment, executive involvement, and presenting a clear vision are key to gaining leadership support. He also outlines how to get executives on board, involve them in shaping the …
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29 - Structuring Partner Programs as an Entrepreneurial Pursuit: A Dissertation by Dorian R Kominek
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33:30
Let us know what you think of the podcast. Our guest, Dorian Kominek, realized the pursuit of partnering and partner programs was in need of a foundational framework. So she has set out to work on changing the minds of partnering organizations to rethink their approach to partner program development. Guest bio: From Channel Manager, to Strategic Pa…
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28 - Ultimate Guide to Partnering with Vince Menzione, Rob Spee
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38:21
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38:21
Let us know what you think of the podcast. Paul appears on an episode hosted by Vince Menzione. They, along with Rob Spee, explore the dynamics of partnerships and ecosystems, channel marketing, and the pivotal role of the chief partner officer. Other subjects include ecosystem attribution, channel alignment, partner marketing strategies, and the r…
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27 - Partner-Led Growth Report: Results + Key Takeaways - Kelly Sarabyn, HubSpot, and Asher Matthew, Partnership Leaders
34:15
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34:15
Let us know what you think of the podcast. Kelly Sarabyn and Asher Mathew are here with us today to discuss key insights from their latest report: The State of Partner-Led Growth Report. This new report promises to shed light on: The power of partner-led growth strategies, Showcasing real-world success stories, Lots of interesting partnerships insi…
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26 - Creating Exceptional Partner Experiences (PX): The Key to Partner Ecosystem Growth - Lindsey Traub
27:32
27:32
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27:32
Let us know what you think of the podcast. It's not enough to just have partners – understanding them and tailoring the experience to their needs can truly set apart a great partnership from a good one. This episode will cover: Practical Strategies for improving your partner experience Exploring ways to better understand your partners And discussin…
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25 - Partner Ecosystems: Fueled by Hyperscalers, Sold in Marketplaces, Delivered via the Channel - Rob Spee, Vince Menzione
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35:30
Let us know what you think of the podcast. Today’s partner ecosystem: fueled by hyperscalers, sold in marketplaces, and delivered through the channel. What can we expect of the partner experience in light of this new ecosystem model? We discuss this and more on today's episode with our Channel Panel members: Rob Spee of Channel Journeys podcast And…
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24 - 5 Uncomfortable Truths About Channel Management & How You Can Confront Them - Barb Huelskamp
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35:36
Let us know what you think of the podcast. Growing and managing a channel is not without its pitfalls and harsh realities. These uncomfortable truths, often kept under wraps, can hamper the growth and success of your channel strategies if not confronted head-on. Some of these uncomfortable truths include: The Challenge of Alignment The Necessity of…
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23 - Partner Marketing: Tips, Advice & Strategies to Stand Out - Ben Wright, PartnerFuel
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29:57
Let us know what you think of the podcast. In this episode, we will explore the key benefits and strategies of partner marketing, and provide practical tips and advice on how to optimize your partner marketing efforts. Partner marketing provides a unique opportunity for businesses to leverage the strengths and resources of their partners to enhance…
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22 - Live: The State of Partner Engagement and Partner Portals in 2023 & Beyond - Rob Rebholz, Aaron Howerton, Paul Bird
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1:00:02
Let us know what you think of the podcast. The current state and future of partner portals (do we even need them?) Partner engagement challenges: How partner management tech is changing to meet partners where they already are (outside the portal) Hear about what other partner tech providers are doing to meet expectations partners have in the curren…
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21 - How to Align Channel Sales with Your Direct Sales, Darren Bibby
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30:29
Let us know what you think of the podcast. Aligning your channel sales team with your direct sales team can be a great way to maximize your business's potential. This episode will provide an overview of how to align the two. In addition to tips and techniques to help you navigate this tricky situation, we will cover topics such as: the importance o…
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20 - The Effects of Hyperscaler Marketplaces on Channel Sales & Partner Ecosystems
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31:23
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31:23
Let us know what you think of the podcast. Hyperscaler marketplaces are having a significant impact on channel sales. By providing customers with access to cloud-based services, hyperscaler marketplaces have become an increasingly popular way for customers to purchase IT services. This has led to a shift away from traditional channel sales, as cust…
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19- We asked MSPs: What Are Channel Chiefs Getting Wrong? - Tim Conkle, Jason Dittmann
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45:27
Let us know what you think of the podcast. Take a listen to the latest episode of the Ultimate Channel Sales Podcast and hear two MSPs share their experiences and perspectives on managing their channel, from the channel partner's point of view. They share their strategies for success, the challenges they've faced, as well as their advice for other …
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18 - Partner Ecosystems: Trends, Predictions & 2023 Forecast with Jay McBain
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36:26
Let us know what you think of the podcast. In today’s episode, we’re bringing on a world-renowned professional who has been a long-standing expert in the partnerships industry, to discuss the most recent trends in partner ecosystems practices, as well as predictions for 2023, and a general forecast of what we should expect in the evolution of the p…
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17 - 3 Partnerships Podcast Hosts Discuss 2022 Trends & 2023 Predictions
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48:18
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48:18
Let us know what you think of the podcast. We’ve brought together three hosts from three different podcasts in the partnerships space to review key insights and trends noticed in the past year from interviews with channel chiefs, partnership leaders and in the overall partner ecosystem landscape. Rob Spee is a seasoned and experienced channel and a…
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16 - The Current State of Partner Ecosystems: What You Need to Do Differently
44:56
44:56
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44:56
Let us know what you think of the podcast. In the past year alone: “Partner ecosystems” has become the hottest buzzword in the channel space. Forrester reported an even split between channel, direct, and marketplace revenue. And that 90% of IT sales will be partner-assisted before, during, and after a sale. All this to say that the channel looks sh…
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15 - The State of Partner Ops & Programs Report: Results & Key Takeaways
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41:53
Let us know what you think of the podcast. The first-of-its-kind report on the state of the partnerships industry. Hear the latest trends in Partner Ops, partner programs, and ecosystem strategy – all from an impressive roster of partnership leaders. We’ve invited two key contributors, Kelly Sarabyn (Platform Ecosystem Advocate @ HubSpot) and Asher…
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14 - Five Principles of Successful Partnerships & How to Avoid Dysfunction
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32:19
Let us know what you think of the podcast. There’s a simple set of principles the world’s best partnership teams tend to follow and some common dysfunctions that hold many teams back. Ecosystem thought leader Vince Menzione shares how to spread these five principles throughout your partnerships. Listen to today’s episode to: Leverage the one commun…
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13 - How Not to Lose a Channel Partner in 30 Days: Partner Retention Tips
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49:12
Let us know what you think of the podcast. Some partnerships fail incredibly fast. Some in as few as 30 days. So, be careful with what you do in the early days of a partnership – as it can set the tone for the rest of the relationship. At the start of the partnership, it’s important to be careful and leave first impressions that can help create par…
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12 - How Partners Vet Vendors & Cringey Things Vendors Need to Stop Doing Now
34:49
34:49
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34:49
Let us know what you think of the podcast. It’s no secret, potential partners start scoping you out long before approaching you. Sure, it’s easy to brush off anonymous complaints as “unimportant”. But don’t forget, the channel community is listening. Today’s episode brings a new perspective on partnerships. We welcome someone representing the other…
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11 - Is Your Partner Ecosystem Healthy? Check These 3 Things Immediately
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29:04
Let us know what you think of the podcast. Partner ecosystems are like ecological ones: when healthy, all connected parts can nurture and support one another. But how do you know if your partner ecosystem is healthy? Are there any measurements that can help monitor ecosystem health? And how can you identify deficiencies within your ecosystem before…
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10 - How to Create and Best Leverage Strategic Channel Partnerships
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41:37
Let us know what you think of the podcast. It’s important to find partners that are right for you, but just as important, if not more, is knowing how to make the most of those partnerships. One way that can almost guarantee a deep understanding of how to navigate your partnerships and best leverage them is the practice of partner segmentation. That…
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09 - 3 Expert Tips on Building a Successful Partner Channel
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40:22
Let us know what you think of the podcast. Our guest today, Hans Peter Bech, has been involved in the channel space for over 3 decades. With more than 25 years in executive roles growing global market shares for information technology companies under his belt, he decided to focus all his energy on strategic business development projects and founded…
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08 - How Nurturing Partners is Crucial to Untapped Channel Sales
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27:56
Let us know what you think of the podcast. Preparing your channel partners for success involves taking a customized approach, consistent attentiveness and active listening skills. Your work doesn’t end after partner onboarding - it is a continuous effort. Pay careful attention to: discussing and aligning your goals practice transparency and give th…
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07 - How to Build a Mutually & Equally Beneficial Partner Program
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29:01
Let us know what you think of the podcast. Our guest today, Kathleen Phillips, has been in channel-related roles for over 20 years. Her portfolio includes leading teams that have generated more than 100 million dollars in new revenue and successfully launched over 35 disruptive products, solutions and services. Today, she is the Head of Global Part…
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06 - 3 Best Kept Secrets to Creating Long-Term Revenue Streams Within The Channel
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28:56
Let us know what you think of the podcast. Our guest today, Autum Grimm, is not only an innovator, but also a pioneer, in a division of the channel space that had been left completely unexplored before the birth of her company. Today, she is responsible for revenue, demand generation, operations and business development as CRO at PartnerTap, a lead…
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05 - How Channel Partners Help Build a Brand’s Authority
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36:28
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36:28
Let us know what you think of the podcast. In this episode of The Ultimate Channel Sales Podcast, we bring on Matt Soloman. He has been in channel-related roles for nearly a decade. Currently, he is the Chief Business Development Officer & Co-Founder of a consultancy, The Channel Program. He is also the CEO of Channel Halo and he runs an insightful…
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04 - Are Your Channel Partners Getting the Attention They Need (and Deserve)?
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36:37
Let us know what you think of the podcast. Our guest, Heather K. Margolis has been in the channel space for over 20 years. She helps channel organizations build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media. Starting from positions such as Channel Market…
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03 - 3 Little-Known Ways to Engage Your Channel Partners
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29:49
Let us know what you think of the podcast. Our guest, Tan Tran has been in the channel space for nearly a decade now and throughout this time, he has left an imprint on many partners’ channel sales efforts. Today, he is a Channel Development Manager at SAP Concur. Topic summary: Your channel partners’ devotion to engaging with your brand depends on…
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02 - 4 Best Practices to Lay the Foundations for Your Channel Partnerships
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32:11
Let us know what you think of the podcast. Our guest, Steve Kazan is an award-winning channel chief in the channel space for over 27 years now, who has developed quite a repertoire of transforming and elevating channel programs. Today, he is the founder & CEO of Inner Onion, LLC, a company that builds alliances with international technology compani…
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01 - How to Select the Right Platform to Manage Your Channel Sales
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32:35
Let us know what you think of the podcast. Whether it’s a tech stack involving multiple technologies or just a single platform, having tools to manage your channel sales is a part of forming a channel strategy not to be overlooked. There are a number of things to consider when selecting the tools you should use for managing your channel sales. You …
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00 - Introduction to the Ultimate Channel Sales Podcast
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4:49
Let us know what you think of the podcast. Welcome to The Ultimate Channel Sales Podcast hosted by Paul Bird! The discussions in this podcast explore various channel management topics relating to channel strategy, current practices for optimizing your current channel sales from today’s experienced channel chiefs, industry insider tips to managing y…
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