Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.
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Clarivoy Offers Dealers The Holy Grail: Marketing Attribution Insights
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Join me as I sit down with Steve White to discuss this automotive shopper identity graph (now over 140 million shoppers) and how it powers actionable marketing attribution reports.Af Brian Pasch
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Outsell Expands Integrations and Activation Opportunities for Dealership First Party Data
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Join me as I sit down with John Clavadetscher to discuss how Outsell leads the way for lifecycle marketing with expanded data input which create a powerful customer engagement platform.Af Brian Pasch
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Urban Science fills Gaps In Your Sales Process To Improve Sales and Lower Defection Rates
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Join me as I sit down with Eric DeMont to review for SalesAlert and TrafficView are giving dealers the insights to improve their sales processes and eliminate labor waste.Af Brian Pasch
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automotiveMastermind Expands Services To Help Dealers Embracing First-Party Data Management
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Join me as I sit down with Matt Niess to discuss the expanded service offerings which automotiveMastermind offers dealers who are considering a CDP or an advanced approach to first-party data management.
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TransUnion Delivers The Tools Dealers Need To Elevate The Customer Experience and Accelerate Profitability
47:31
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Join me as I discuss with Satyan Merchant the new tools which TransUnion can offer dealers who are ready to elevate the customer experience and lower their operating costs.
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CallRevu Acquires TotalCX – Get The Story from CEO Ben Chodor
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Brian Pasch sat down with Ben Chodor to discuss his recent acquisition of TotalCX making them the largest call measurement and customer communication platform in automotive retail. Listen in to catch a glimpse of their future growth plans which include complete customer contact measurement and seamless API connections to CDPs.…
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Activator.ai Innovates Automotive CDP Frameworks by Leveraging Salesforce and Fluency Technologies
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Join me as I speak with Bobby Gaudreau about the advances their hybrid CDP platform has made in the last year and why they can accelerate and scale based on their technology partnerships with Salesforce and Fluency.
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Podium Supercharges Customer Engagement Using AI
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Join me and Ross Tinkham of Podium as we discuss the latest update to the Podium Platform including their new AI assistant and plans to add email as an engagement channel.
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Join me and Zach Billings of Wikimotive as we sit down to discuss the latest SEO strategies and updates to the Google algorithm which will give dealers a competitive edge in their market.Af Brian Pasch
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fullthrottle.ai Powers Advanced Marketing Automation With Their Patented Identity Framework
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Join with me as I sit down with Will McGinnis of fullthrottle.ai to discuss their patent for identity resolution and how their technology platform produces powerful marketing outcomes.Af Brian Pasch
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Dealers Partner with Foureyes to Improve Their Sales Processes
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Join me and Dave Steinberg as we discuss how Foureyes technology fixes holes in dealer sales processes and creates better engagement with shoppers.Af Brian Pasch
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Penny Perfect Payments Everywhere: Build Trust and Increase Engagement
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Join me and Aaron Bickart of OfferLogix as we discuss their latest updates to their platform which integrates marketing pricing and consumer credit.Af Brian Pasch
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Speed Layer from Auto Genius increases website conversions by 30%
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Join me as I discuss Speed Layer technology developed by Ben Hadley and the team at Auto Genius which is transforming website speed and increase conversions.Af Brian Pasch
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Fullpath Unlocks The Full Potential Of Dealership First Party Data with Their Open Ecosystem
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Join Brian and Mike Colacchio of Fullpath as they discuss the real-time audience features in Fullpath CDXP and the new API integrations that enhance customer data records for better activationAf Brian Pasch
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Audience Management Starts With Transparency which Yields Greater Performance and ROI
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30:05
Join me and Megan Hortan as we discuss why all marketing audiences are not created equal. In fact, most dealers have to blindly trust audience resellers that their audience is made up of in-market shoppers. Why guess when you can test the benefits of fully transparent active shopper audiences?Af Brian Pasch
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Orbee Leads The Way: Greater Interoperability Improves Dealership Marketing and Customer Experience
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41:23
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AIM is DriveCentric’s Latest Product Innovation: Learn How AI Fills Gaps in Retention Marketing
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Join me and Steve Roessler from DriveCentric as we discuss thier new product call AIM (Augmented Intelligence Marketing).Af Brian Pasch
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CarNow and Kia Deliver the Future Architecture of Modern Retailing
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Learn about the breakthrough partnership that Kia and CarNow have introduced to automotive retailing which allows for dealer choice while preserving a Kia branded retail experience.Af Brian Pasch
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Join me and Rich Sands as we discuss their existing new platform and all the major integration announcements coming at NADA including being selected by Microsoft as their official automotive AI partner.Af Brian Pasch
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Understanding The Benefits of a Connected Retail Platform
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Join me as I sit down with Sam Vukas (COO) and Gino Cipperoni (CRO) of Dealer eProcess to discuss the advantages dealers have when they switch from a static website to a Connected Retail Platform (CRP).Af Brian Pasch
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2024 Will be The Year of Audiences
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Join me and Jonathan Lucenay as we discuss the power of the Activate Shopper Network and how audiences will change the way dealers market and communicate to customers in 2024.Af Brian Pasch
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Urban Science Leverages AI to Deliver New Products for Franchise Dealers
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Join me and Tom Kondrat of Urban Science, as we discuss the latest developments of data driven applications for dealers which give them a competitive edge in the market place.Af Brian Pasch
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Reynolds Retail Management System Powers Modern Retailing
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Join me and Chris Walsh President of Reynolds and Reynolds as we discuss single platform Retail Management System. (RMS)Af Brian Pasch
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Learn The Perfect Recipe For Lead Management Using AI and DR tools
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35:41
Join Brian and Marc McGurren as they discuss how AI will change how dealers respond to sales opportunities and service opportunitues.Af Brian Pasch
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Outsell Delivers The Sales and Retention Results That Dealers Have Been Waiting For
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Join me and John Clavadetscher as we discuss the importance of first-party data management and activation. Outsell is one of the pioneers in personalized communications to grow sales and service revenue.Af Brian Pasch
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Effective Marketing Still Depends on Creativity and Great Account Management
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Join me and Connie Gundrum as we discuss the strengths of CF Search Marketing and why their agency is delivering outstanding results with identity resolution technology.Af Brian Pasch
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Equifax is the Perfect Partner For Dealers and Agencies Who Want to Leverage Their First Party Data
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Angelica Jeffreys and Deanna Glenn join me to discuss first party data management, identity resolution, and how smart data powers better outcomes for dealers.Af Brian Pasch
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Client Command Gives Dealers Insights Into All Shoppers In Their Local Market
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Join me and Jonathan Lucenay as we discuss how their Levl 3 identity resolution capabilities helps dealers dominate conquest marketing and increase retention rates.Af Brian Pasch
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Trusted Call Solutions Will Redefine BDC Performance Metrics
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Join me and Henry Haytner, Senior Director of Product Management at TransUnion as we discuss how dealers can signifiantly increase call connection rates using Branded Call Display (BCD) and Caller Name Optimization (CNO).Af Brian
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Podium AI BDC Platform Will Change How Dealers Respond To Website Shoppers
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Join me and Dennis Steele, co-founder of Podium as we discuss the breakthrough application of AI in lead handling and website communications using their new AI BDC offering.Af Brian Pasch
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Dealers Can Increase Engagement Rates By Rethinking Their Video Strategy
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Join me and Margaret Henney of CoVideo as we discuss the lift in engagement and appointments that dealers can see by rethinking their lead engagement strategies and adding video communications in their sales processes.Af Brian Pasch
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Fullpath Makes First-Party Data Management and Activation Easy
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Join me and Aharon Horwitz as we discuss how the Fullpath platform is expanding to handle more data points from consumers and activating that data across additional media channels.Af Brian Pasch
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Accelerate Used Car Aqusition From Consumers using AXLE
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AXLE powers the highest converting used car acquisition websites in the United States and it’s the fastest growing strategy to help dealers acquire more new cars from local sellers. Join my conversation with two Marketing Managers who have seen great success with AXLE microsites.Af Brian Pasch
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New Tools For Building Trust and Transparency For Used Car Sales
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Dealers need to rethink their online and in-store showroom processes to build value in the cars they sell. join with me and Andrew Breedlove as we discuss the iPacket platform and how it helps dealers move their inventory faster by building trust with buyersAf Brian Pasch
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2024 Media Buying Strategies For Car Dealers
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Join me as I interview Catie Cryder and Liz Nelligan about the latest opportunities for dealers to build a competitive media buying strategy to sell more cars in a digital ageAf Brian Pasch
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Elevate Your Customer Experience with a Data Driven Phone Strategy
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CarNow is Fully Charged To Meet The Needs of Dealers
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33:49
Join me as I sit down with Tim Cox and Joe Gilmour to discuss the innovations and strategies that CarNow is bringing to automotive retail that are truly moving the needle on sales and service revenueAf Brian Pasch
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Consumers Need Accurate Online Payments to Transact
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28:50
Join me and Aaron Bickart, EVP and General Manager of OfferLogix as we discuss that the recent rise in interest rates and the reintroduction of rebates are driving consumers to become more focused on payments than ever before. Dealers must be offering payment transparency across all consumer touchpoints and Offerlogix has a unique solution to make …
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fullthrottle.ai Makes First Party Data Management and Activation a Breeze
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32:53
Join me and Amol Waishampayan, CPO of fullthrottle.ai as we discuss how their patented technology helps dealers leverage their first-party data to build accurate, effective marketing campaigns to increase engagement and lotalty.Af Brian Pasch
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Digital Deal Transforms Shoppers into Buyers Increasing ROAS
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26:17
Join me and Lindsay Ciavattone, Director of Dealer Relations at Cargurus as we discuss the advantages for consumers and dealers who engage with the Digital Deal technology on CarGurus.com.Af Brian Pasch
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AI Will Fill the Gaps in Dealership Sales and Service Processes
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31:49
Join me and Jarrod Kilway COO of Konect.ai as we discuss how his company plans to fill gaps in automotive sales and service processed to create a better customer experience and increase revenue opportunities. Watch this company as they have aggressive integration plans that will help connect platforms and increase customer awareness.…
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Re-Prioritize: Technical SEO Must Come Before Content Investments
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Join me and Lisa Gener, Chief Revenue Officer of Dealer Alchemist as we discuss the lack of Technical SEO on dealer websites and why this should come before investments in Content SEO. Is your website built on a solid foundation? Tune in and see.Af Brian Pasch
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Connected Retail Platforms Deliver A Better Customer Experience for Dealer Groups
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26:02
Join me and Gino Cipperoni, Chief Revenue Officer of Dealer eProcess as we discuss the next generation of website platforms that connect with a dealer's CDP or data lake to create personalized shopping experiences. Don't miss this!Af Brian Pasch
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Transforming Call Data into Actionable Insights Which Generates New Revenue Streams
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29:33
Join me and Zach Hendrix, Director of Automotive at Invoca as we discuss the break throughs that are occurring in telephony platforms to generate call outcomes and business intelligence workflows from call data. Invoca has a lead in their deep integration with CDP platforms and their work with large dealer groups and OEMs confirms that their platfo…
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TransUnion Is Powering CDPs To Create Bespoke Customer Experiences
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35:18
Join me and Satyan Merchant, Senior VP of TransUnion Automotive Solutions, as we discuss how TransUnion is powering the next generation of dealership operating workflows, powewred by advanced data management platforms like CDPs. Dealership leaders are finally understanding that they need to own, manage, and enhance their data in ways that improve o…
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What Does a Modern Retailing Experience Look Like?
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Join me and Anu Roberts, Senior Director of Product Marketing at CDK Global as we discuss the future of automotive retailing powered by their integrated software platform, called Sales Express, to improve the customer experience. Listen in today and share this podcast with your colleagues. Additional information can be foudn at: https://www2.cdkglo…
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Turning Data into Dollars: Business Intelligence Tools Deliver New Revenue Streams
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27:08
Join me and Aaron Baldwin Chief Product Officer at automotiveMastermind as we discuss the new approach to helping dealers activate their data and create new revenue streams as they invest in Customer Data Platform. Their Revenue Enablement platform is expanding use cases to include new strategies that dealers will love to implement. First-party dat…
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Fullpath Expands Their Technology To Create Better Customer Experiences
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29:13
Join me and Aharon Horwitz CEO of Fullpath as we discuss the new features which are part of the impressive Fullpath platform. The speed of innovation, as we reviewed the history of the company, is stunning and dealers will be served well to listen in today to hear what is coming. Did someone mention ChatGPT?…
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Join me, Tim Cox and Bob Lanham from CarNow as we discuss the future of Modern Retailing which must include a connected retail platform that looks the same and operates the same online and in the store. What's next for CarNow? Join us to see why the future is looking bright!Af Brian Pasch
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SalesAlert is the secret weapon of Efficient Dealership Sales Processes.
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35:05
Join me and Eric DeMont, Global Practice Direct from Urban Science as we discuss their new offerings to help dealers eliminate unecessary work in the BDC. Sales Alert will improve BDC efficiency and make everyone's tasks more productive. Tune in today learn about this "no-brainer" enhancement to your Internet sales process.…
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