Bedste Barbara Rozgonyi-podcasts (2024)

1
Fractional CMOs and The Evolution of Marketing Leadership 29:13

27d ago29:13

29:13

Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketi…

1
What Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy Crestodina 20:09

2M ago20:09

20:09

How can content marketing change your future fortunes? In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and st…

1
DigiMarCon SEA2024 Report: Goldmining Digital Marketing PR Strategies 15:42

5M ago15:42

15:42

Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated M…

1
Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs 9:57

6M ago9:57

9:57

Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a …

1
BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI 1:00:34

7M ago1:00:34

1:00:34

Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection. We'll re…

1
Brands and Podcasting with Brandon Birkmeyer, Brands on Brands 32:41

8M ago32:41

32:41

Discover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media. Join us to discover how podcasting can catapult your brand into new places. Brandon and Barbara dissect the nuances of crafting conve…

1
The Podcast Boom: Why Brands Can't Afford to Miss the Audio Revolution 9:28

8M ago9:28

9:28

Podcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymore—it's a widespread phenomenon. This episode shines a light on the incredible …

1
The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report) 5:26

8M ago5:26

5:26

95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought…

1
Activating Your AWESOME with Michelle Mckown-Campbell 36:23

8M ago36:23

36:23

Have you ever caught a glimpse of yourself in the mirror and thought, "There's something incredible in there just waiting to burst out"? Our latest episode is bursting with the energy of someone who's dedicated her career to spotlighting that inner brilliance. We're joined by the sparkling Michelle Mckown-Campbell, who guides us through a transform…

1
Rewriting the Brand Marketing Playbook for Customer Loyalty 31:07

9M ago31:07

31:07

How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential wo…

1
Cultivating Commerce Experience Communities and Personal Brands 27:45

10M ago27:45

27:45

Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands? In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences. Elena brings a unique perspective shaped by nearly a decade in marketi…

1
Smart Strategies, Sharp Risks: The Marketing Pro's Quick Guide to AI + ChatGPT 29:31

12M ago29:31

29:31

What do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to k…

1
Bring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose Mortel 26:57

12M ago26:57

26:57

What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgon…

1
Unpacking the Future: 10 Top 2024 Trends for Travel Marketing 11:33

1y ago11:33

11:33

In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group's Unpack '24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the f…

1
PR Trends in News Consumption: New Insights from Pew Research Center 5:17

1y ago5:17

5:17

Are Your PR Strategies Keeping Pace with the Digital Shift in News Consumption? In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But here's the question: Are your public relations strategies evolving with it? In the latest episode of "Growing Social Now New" hosted by the…

1
Decoding the LinkedIn Network Impact: Harvard Business School Study Findings 5:49

1y ago5:49

5:49

How does LinkedIn power relationships and impact companies? Join Barbara Rozgonyi on the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. com…

1
Connecting CX and Marketing for an Optimal Customer Experience: Strategies, Trends, Insights for Smart Marketers 28:10

1y ago28:10

28:10

Ever wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler. 🚀 🤔 Ever struggled to define CX or understand its role in marketing? Shelly breaks it down—CX is about the customer's journey, emotions, and exp…

1
Future of Work: AI, Microsoft CoPilot, Kindness 27:49

1y ago27:49

27:49

From the early days of social networks to the latest AI-powered tools like Microsoft Teams, let's explore the intersection of technology, culture, and productivity - and tells you what's coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgo…

1
How a Fractional CMO Fuels Fast and Healthy Growth 7:11

1y ago7:11

7:11

The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today's landscape. To explore this emerging opportunity, Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions. What is a Fractional CMO? A fractional CMO provides on-demand guid…

1
Outward and Upward - How Mental Shifts Impact Leadership 25:33

1+ y ago25:33

25:33

What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 - talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life …

1
How to Achieve VR Success in the Metaverse 41:02

1+ y ago41:02

41:02

Did you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of immersive experiences they can create for…

1
Why Your Social Media Marketing Needs a Challenger Brand Lens 32:28

1+ y ago32:28

32:28

What lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and Barbara Rozgonyi, your show host, explore the latest social media trends you need to tap into now - like filtering everyt…

1
What is social CRM? Guest: Jon Ferrara, CEO of Nimble 34:19

2y ago34:19

34:19

What's the best way to manage customer relationships on social today? Who needs a CRM - customer relationship management - system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. You will discov…

1
How to Grow Influencer Marketing in Niche Communities - Growing Social Now 29:44

2y ago29:44

29:44

Can influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi. I first found about Grouped…

1
How to Get More Business with Facebook Meta and Instagram Advertising 35:59

2y ago35:59

35:59

What we talked about . . . The almighty algorithms How to maximize your ad budget What types of ads work best right now Why you need to be you When to trust the platform’s ad suggestions Who ChimeHouse Media helps the most Co-founded by Matt Shields and Megan Shields, ChimeHouse Media creates "done for you" Facebook & Instagram Ad strategies for so…

1
How to Make Some Noise on Social Media with Andrea Owen 27:33

2y ago27:33

27:33

What we talked about . . . - How Andrea initially grew her Facebook business page to nearly 200k without trying and how that's changed - The biggest mistake she's made in having a large social media platform - How Andrea got 70k TikTok followers in just a few months by just having fun last year, and why that doesn't matter - What she loves and hate…

1
New Rules for Leading Change with Caleb Gardner 29:47

2y ago29:47

29:47

What we talked about: the intersection of business and politics why all leadership is change leadership how the Internet has seeped into every facet of our lives where digital natives are pushing society forward what is a ladder of engagement why employee advocacy is some of the most powerful advocacy there how brands can respond and comment on soc…

1
Leadership and Social Media with Dianne Chase 26:53

2y ago26:53

26:53

What we covered in this episode of "Growing Social Now" ~ Why you need a personal brand AND a leadership brand ~ Facts don't change behavior, there has to be an emotional connection ~ Where people are taking their dollars, time, and energy ~ When CEOs need to take a stand ~ What presentation skills will make any meeting more successful ~ Why "quiet…

1
Growing Public Speaking with Social Media 26:18

2y ago26:18

26:18

“It takes so much courage to get out there and share your message. Speaking is a marketing tool. It’s a muscle that needs to be strengthened today,” Jasmin says. You will learn: How Jasmin used social media to grow her speaking business Top Social Media tips for speakers and consultants What is a legacy speaker? “We are building our legacy right at…

1
Let's Get Real: How to Be more Authentic - and Vulnerable - on Social Media 36:06

2+ y ago36:06

36:06

What Does it Mean to be Real on Social Media? What you'll hear . . . Ways to get real on social media - even if you hate getting in front of a camera without good lighting and pro styling Why LinkedIn is THE network to fall in love with When to test out TikTok [hint: ASAP] Where short-form video performs the best About Katie McKiever Katie McKiever…

1
Healthy Life - Healthy Business 37:50

2+ y ago37:50

37:50

What you'll hear about . . . Shawna's incredible story of how she overcame health issues an 8-minute model for wellness you can implement today SEO marketing tips that will help you rank higher, faster About Shawna Coronado An author and media host, Shawna Coronado educates on anti-inflammatory lifestyle, whole food cooking, and organic gardening. …

1
Barry Moltz on ChangeMasters, Small Business and Social Media 25:29

2+ y ago25:29

25:29

What you'll learn . . . Why it's hard to make changes [hint: it's all in your head] What needs to happen to make a change Where to start with very, very small changes What role does social media marketing play in a company Lessons learned in 13 years of podcasting How to be a good podcast guest Where to find sponsors Trends shaping business now and…

1
Running Corporate Communications and Social Media 34:32

2+ y ago34:32

34:32

What we covered . . . How social media has evolved and why Allan thinks it's going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today's top communicators reveals about the profession. Marketing and PR jobs have changed, so what skills do you need to succeed? T…

1
New Rules of Marketing and PR with David Meerman Scott 30:38

2+ y ago30:38

30:38

First released in 2007, The New Rules of Marketing and PR spent six months on the BusinessWeek bestseller list. Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your…

1
How Can Financial Services Use Social Media? 21:48

2+ y ago21:48

21:48

Key Points Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-El…

1
How to Get Perfect Audio: Social, Live and Virtual with Ted Gregorek 33:06

2+ y ago33:06

33:06

About Ted Gregorek . . . As the CEO of T. Gregorek AV Consulting, Ted Gregorek delivers a mastery of A/V system flow schematics design and interpretation to every sound experience. Producing large-scale integration, wiring, and project management for multi-million dollar projects, clients include the Indiana State Museum, Indianapolis Children’s Mu…

1
Podcasting 2.0 & Web 3.0 with Jennifer Navarrete 29:01

2+ y ago29:01

29:01

Key Takeaways Four levels of podcasting and where to get started Why you need to invest in your passion What’s up with Twitter Spaces Where we’re going with Podcasting 2.0 and Web 3.0 101 The Value for Value Model from Adam Curry and John C Dvorak Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Buil…

1
Communicating with Creativity not C.R.A.P. with Beth Nyland 27:39

2+ y ago27:39

27:39

Beth refuses bland and boring. She guides individuals and organizations to string words into stories that motivate people to think, believe, and take action. That’s how business gets done. With extensive experience in corporate communication and change management, she gets results through creativity, good questions, and active listening. Beth is a …

1
Socializing McDonald's B2C Customer Care with Elly Deutch Moody 21:27

3y ago21:27

21:27

About Elly Deutch Moody, McDonald's Digital Customer Satisfaction and Engagement Strategy Manager As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strate…

1
Energizing Speaking with Larry Long, Jr. 22:06

3y ago22:06

22:06

Larry Long Jr is the Founder and CEO (Chief Energy Officer) of LLJR Enterprises, which focuses on sales motivation & inspiration, as well as team trainings. He is the host of the ‘Midweek Midday Motivational Minute’, and also Co-Founder and Lead Instructor of The Sales Allies, an online sales training course and supportive community designed to upl…

1
Exploring Experiential Social Media with Leslie Marshall of Morningstar 26:56

3y ago26:56

26:56

How did they meet? Barbara and Leslie first met via Social Media Club Chicago around 2009. A social media and marketing enthusiast, Leslie is the Head of Experiential Marketing at Morningstar, a leading provider of independent investment research in North America, Europe, Australia, and Asia. Thanks to Leslie for this thoughtful and creative conver…

1
Building Social Business Relationships 22:26

3y ago22:26

22:26

In this episode, Terry covers: - The importance of video in nurturing business relationships - Why you should let your imagination run wild - What TV shows can teach you about timing - How to reinforce or repair trust - A little bit about Bitcoin and Blockchain About Terry Brock Terry Brock works with individuals and large organizations to leverage…

1
Pink Goldfish 2.0 How to be FLAWSOME with Stan Phelps | Growing Social Now with Barbara Rozgonyi 31:14

3+ y ago31:14

31:14

About our Guests . . . Stan Phelps CSP (Certified Speaking Professional) is a best-selling author, keynote speaker, and workshop facilitator. He believes that today’s organizations must focus on a meaningful differentiated experience (DX) to win the hearts of both employees and customers. He is the founder of StanPhelpsSpeaks.com where he offers ke…

1
Social Media Policy Do's and Don'ts with Sharon McIntosh and Sharon Phillips | Growing Social Now with Barbara Rozgonyi 36:13

3+ y ago36:13

36:13

Sharon McIntosh, President, And Then Communications Sharon McIntosh is president of And Then Communications. With more than two decades of communications experience, Sharon has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Glo…

1
Smarter Ways to Invest in Social Media and Your Business with Marty M. Fahncke | Growing Social Now with Barbara Rozgonyi 22:01

3+ y ago22:01

22:01

About our guest, Marty M. Fahncke, Investor and CEO of Adventurist Inspired Marketer For over 30 years, Marty M. Fahncke has been using his super-power to grow dozens of companies to revenues totaling well over a Billion dollars! What is Marty's Super Power? It's the ability to create money out of thin air in almost any business! Whether executing …

1
How to Stop Procrastinating and Start Posting with Dr. Pauline Wallin | Growing Social Now with Barbara Rozgonyi 21:13

3+ y ago21:13

21:13

Pauline Wallin, PhD is a psychologist in central Pennsylvania. Sought out as a mental health expert commentator, Pauline is frequently quoted in major media, including, including CBS News, the Associated Press, New York Times, Wall Street Journal, Washington Post, USA Today, Redbook, Ladies Home Journal, Huffpost, Buzzfeed News, CNN, Yahoo News, US…

1
Social Media and Cybersecurity Risks: How to Protect You and Your Company with Stel Valavanis, CEO and Founder of onShore Security | Growing Social Now with Barbara Rozgonyi 28:09

3+ y ago28:09

28:09

About Our Guest: Stel Valavanis, CEO and Founder of onShore Security Internationally recognized Security thought leader Stel Valavanis leads a team of cybersecurity’s most trusted experts as CEO and Founder of onShore Security. The Chicago-headquartered managed security firm is relied upon by top-tier organizations across a variety of highly regula…

1
Social Media and the Law with Daliah Saper | Growing Social Now with Barbara Rozgonyi 23:11

3+ y ago23:11

23:11

Daliah Saper is an Intellectual Property, Media & Entertainment, and Business Attorney who founded her namesake law firm, Saper Law, in 2005. Daliah appears regularly on television news programs such as Fox News, CNBC, ABC News, and Bloomberg to provide commentary on internet law. Additionally, Daliah has been featured in digital publications inclu…

1
How Social Media Impacts Your Customer Experience with Jeannie Walters CCXP | Growing Social Now with Barbara Rozgonyi 28:26

3+ y ago28:26

28:26

About our Guest, Jeannie Walters Jeannie Walters is the CEO/Founder of Experience Investigators™ by 360Connext, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience. Jeannie is a Certified Customer Experience Professional (C…

1
Optimizing PR with Social Media to Leverage Earned and Owned Media with Amy Hesser, CEO of Hesser Communications Group 20:57

3+ y ago20:57

20:57

About our Guest, Amy Hesser/CEO/Hesser Communications Group Named as one of “The Top 25 Most Powerful Women in the New Economy,” by i-Street Magazine, Amy Hesser is celebrated for her work in preparing her clients to position their stories in compelling contexts and present them in ways that transcend old school media relations. As a former broadca…

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