Bedste Always One-podcasts (2024)

1
Effective Steps to reduce Wasted Ad spend (8 Nov, 2024) 15:32

15d ago15:32

15:32

In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success. They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes. The dialogue highlights the need for a strategic appro…

1
Mastering Video Ads: Split Testing, Engagement, and ROI (Oct 18, 2024) 16:09

1M ago16:09

16:09

In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend. We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising. The conversation highlights best practices for max…

1
Amazon Week 41 - 2024 5:22

2M ago5:22

5:22

In this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing how data-driven ad strategies turned stagnant 5% growth into a 121% increase in just five months. Plus, it's your last chance to join our Amazon video advertising webinar on October 10th—don’t miss out on t…

1
Mastering Budget Optimization in PPC (26 Sep, 2024) 15:14

2M ago15:14

15:14

In this episode, Himanshu and Prem discuss the intricacies of budget optimization in PPC advertising, delving into the importance of strategic budget allocation, the significance of ad type level budgeting, and the utility of budget rules. Common mistakes in budgeting practices are also addressed, providing with valuable insights into optimizing th…

1
Amazon Week 39 - 2024 4:55

2M ago4:55

4:55

In this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits. We’ll also dis…

1
Amazon Advertising Strategies: Campaign Structures 6:33

2M ago6:33

6:33

In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all. We’ll ta…

1
Amazon Week 38 - 2024 5:44

2M ago5:44

5:44

In this episode, we dive into the most important updates you need to know to stay ahead. From Amazon's image overhaul in search results to the new ASIN Search feature in Business Reports, we break down how these changes impact your strategy. We’ll also cover why broad match modifiers and multi-layered ad campaigns are crucial for expanding reach an…

1
The ideal Campaign Structure for Optimised ROI & Growth (Sep 13, 2024) 23:07

2M ago23:07

23:07

In this episode, we delve into the intricacies of campaign structure in advertising, emphasizing its critical role in optimizing ad spend and improving return on investment. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of wh…

1
Amazon Advertising Strategies: Product Targeting Campaigns 5:03

3M ago5:03

5:03

Welcome to the inaugural episode of our new biweekly podcast, where we bring you insider strategies straight from two ex-Amazon pros with over 8 years of experience managing multi-million dollar accounts. In this episode, we’re tackling Product Targeting (PT) campaigns—an essential part of both defensive and offensive Amazon advertising strategies.…

1
Amazon Week 36 - 2024 6:10

3M ago6:10

6:10

In this week’s episode of Amazon Week, we’re delivering the latest updates and strategies you need to stay ahead in the ever-evolving world of Amazon. From optimizing your ad campaigns to harnessing the power of AI with Amazon’s new Rufus chatbot, this episode is packed with actionable insights. We’ll cover the importance of a structured approach t…

1
0.10: One Tree Hill Netflix Reboot Reactions 45:02

3M ago45:02

45:02

Yesterday, we received news via Deadline about a One Tree Hill reboot coming to Netflix, with Hilarie Burton Morgan, Sophia Bush and Danneel Ackles producing the series and reprising their roles from the OG. Of course, we had to record an emergency podcast to unpack this! We chat about our complicated feelings about this. Will it do the characters …

1
Amazon Community Updates (August 31, 2024) 5:21

3M ago5:21

5:21

In this episode of Amazon Community Updates, we’re cutting through the noise and delivering the essential updates that will keep your Amazon business on track in 2024. From maximizing your DSP strategy to navigating Walmart’s emerging e-commerce potential, we’ve got the insights you need to stay ahead. We dive into creative solutions for product ce…

1
Amazon Community Updates (August 29, 2024) 5:33

3M ago5:33

5:33

In this episode of Amazon Week, we’re diving into the latest must-know updates that can significantly impact your Amazon business. From boosting sales with Premium A+ content to capturing the growing Spanish-speaking market, we’ve got all the insights you need to stay ahead. We cover key strategies like optimizing your storefront for higher convers…

1
Amazon Week 35 - 2024 5:42

3M ago5:42

5:42

In this episode of Amazon Week, we dive into the latest updates and actionable strategies that are crucial for your Amazon business. From a powerful case study in the shoe category that slashed TACOS from 14% to below 10%, to how a brand saved over $20k in wasted ad spend with one insightful report, we cover it all. We’ll explore Amazon’s new featu…

1
Marketplace Product Guidance now provides additional data and insights for Global expansion (Aug 26, 2024) 6:34

3M ago6:34

6:34

Discover the latest enhancements to the Marketplace Product Guidance dashboard, now loaded with more data and deeper insights to help you successfully expand your offerings globally. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakd…

1
Amazon Week 34 - 2024 5:21

3M ago5:21

5:21

In this episode of Amazon Week, we dive into the latest must-know updates and strategies to keep your Amazon business ahead of the curve. We cover everything from Amazon’s revamped product bullet point rules to a $33k boost in ad revenue achieved in just two weeks. You’ll also hear about the upcoming holiday peak fulfillment fees, the game-changing…

1
Amazon Community Updates (August 21, 2024) 4:40

3M ago4:40

4:40

In this episode of the Amazon Insights Podcast, recorded on August 21, 2024, we deliver the latest updates and strategies essential for success on Amazon. Tune in as we cover Amazon’s new international returns policy, tips for improving Sponsored Product rankings, the importance of clear product images, and much more. Whether you're looking to opti…

1
Amazon Community Updates (August 17, 2024) 8:10

3M ago8:10

8:10

In this episode of Amazon Community Updates, we explore the latest developments shaping the Amazon marketplace as of August 17, 2024. From advanced tools like ASIN-level Store performance analysis to Amazon's new review monitoring safeguards, we cover the essential updates every seller and advertiser needs to know. We also dive into how Amazon Insp…

1
Amazon Community Updates (August 13, 2024) 4:11

3M ago4:11

4:11

In this episode of Amazon Community Updates, we cover key developments as of August 13, 2024. Including effective ROAS strategies, new inventory evaluation options, and the latest on Amazon’s AI-driven shopping technology. Stay informed on critical compliance deadlines, ad campaign tips, and how TikTok’s integration with Amazon could transform e-co…

1
Important Update on the Bullet Points (Aug 12, 2024 7:27

3M ago7:27

7:27

In this episode, we dive deep into the latest updates for bullet points and generative text. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.Af It's Always Day One

1
Amazon Community Updates (August 8, 2024) 5:13

4M ago5:13

5:13

In this episode of Amazon Community Updates, we cover crucial new tools and strategies for sellers, account managers, and brands. Highlights include Amazon's new performance anomaly detection tool, a shift in focus from rankings to profitable sales, enhanced seller support, and innovative ad formats. We also explore long-term strategies for better …

1
Amazon Week 32 - 2024 6:22

4M ago6:22

6:22

Welcome to the Amazon Weekly Update Podcast! In this episode, we dive into Week 32 of 2024, featuring key insights, updates, and strategies for thriving on Amazon. Case Study Highlights: Advertising Revenue Boost: Learn how we increased advertising revenue from $400k to $1.4M per month in just four months with GB Media. Sales Growth: Discover how t…

1
Maximizing Prime Day Success: Insights & Strategies from Last Year (July 15, 2024) 18:10

4M ago18:10

18:10

In this episode, Prem and I dive into last year's Prime Day performance, sharing our key observations and insights. We discuss the strategies that drove success and how you can leverage these learnings to plan effectively for this year's event. Tune in to discover actionable tips and tactics to maximize your Prime Day impact! RESOURCES Read our New…

1
Amazon Community Updates (July 4, 2024) 3:17

5M ago3:17

3:17

In this episode, we delve into the most recent and exciting developments from Amazon. Discover the enhancements to Brand Tailored Promotions, allowing you to target high-intent customers post-Prime Day. Learn about Alexa's generative AI upgrades, revolutionising the shopping experience with intuitive and personalised features. We also discuss the i…

1
4.14: Sad Songs for Dirty Lovers 1:16:45

5M ago1:16:45

1:16:45

We’re ready to PAR-TAY at the Scott house! In our discussion of S4E14: Sad Songs for Dirty Lovers, we unpack Dan’s motives in getting close to Lucas and Karen, Nathan’s visit to Deb in rehab and our conflicting feelings about what he says to her, Leyton’s healthy and trusting relationship, and Peyton and Brooke’s slow reconciliation. Kaitlyn swoons…

1
VCPM: Understanding the True Cost Behind the Numbers (July 1, 2024) 11:15

5M ago11:15

11:15

In this episode, we dive deep into the world of vCPM (viewable Cost Per Thousand impressions) and uncover why these numbers can be misleading if you don’t understand the attribution model behind them. Join us as we break down the intricacies of vCPM, explore common pitfalls, and provide insights on how to accurately interpret these metrics for bett…

1
Important Metrics that are Commonly Overlooked (June 24, 2024) 10:30

5M ago10:30

10:30

In this episode, we dive into the critical metrics that are often overlooked but can significantly impact your account success. Discover the hidden gems in your data that you may be missing out on and learn how to leverage these insights to enhance your strategy. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. …

1
Sponsored Display Videos for Amazon: A Comprehensive Guide 4:00

5M ago4:00

4:00

In this episode, we dive into the power of Sponsored Display Videos for Amazon sellers. We explore how these visually engaging ads can transform your advertising strategy. Learn about the key features, including targeted advertising, flexible placements, and performance metrics, that make Sponsored Display Videos so effective. We'll also cover the …

1
4.13: Pictures of You 1:45:11

5M ago1:45:11

1:45:11

Content Warning: Many tears are shed during our discussion on this fan-favorite episode, S4E13: Pictures of You! We unpack all of the labels and even label ourselves as how we would’ve been seen in high school. We dissect the heck out of all the different character pairings, including how fun it is to see Haley and Skills together, why Peyton doesn…

1
Amazon Community Updates (June 18, 2024) 3:32

5M ago3:32

3:32

In this episode, we cover new strategies for advertising non-Amazon products, alternatives to testimonial images, boosting Amazon Posts, ad performance after restocks, fixing broad match issues, using sensory words in descriptions, Prime Day 2024 insights, split testing images for sales, simplifying Amazon SEO, including flavour in main images, def…

1
Recent Developments on Sponsored Display (June 14, 2024) 11:23

5M ago11:23

11:23

Join us in this episode as we dive into the latest advancements in Sponsored Display advertising. Tune in for more updates and insights from georges.blog. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of what we did. Message …

1
Amazon Community Updates (June 11, 2024) 3:07

6M ago3:07

3:07

In this episode of Amazon Community Updates, we cover the drawbacks of SD cost control campaigns, enhancing store engagement with background videos, the importance of video content, accessing hourly data for sponsored campaigns, new Brand Metrics categories, and the impact of Amazon deals on PPC conversion rates. Learn how to avoid low inventory fe…

1
Amazon Community Updates (June 6, 2024) 5:19

6M ago5:19

5:19

Today's episode of Amazon Community Updates with insights on "Share of Wallet" analysis in Amazon Marketing Cloud, Prime Day preparation tips, Walmart's new Display Self Serve ads platform, Amazon's autoplay video ads, Walmart's Digital Landscapes tool, SAS account manager case escalation, targeting high-intent keywords, addressing profitability is…

1
4.12: Resolve 1:01:44

6M ago1:01:44

1:01:44

IT’S TRICKYYYYY! In our episode on S4E12: Resolve, we discuss Nathan’s strip dance to raise money, how refreshing it is to see Leyton so happy, and Brooke’s new experiences with Chase, which are so different from any other guy she’s been with before! We also unpack the Clean Teens crisis, the calculus test scandal and why the student council presid…

1
Amazon Community Updates (June 4, 2024) 5:29

6M ago5:29

5:29

In this episode of Amazon Community Updates, we cover effective Amazon ad strategies, the power of storytelling in sales, the risks of focusing ads solely on bestsellers, and Amazon US's new Complementary Product Sets feature. We also explore the expansion of video ad options, enhancements in shopping comparison tools, and the benefits of streamlin…

1
Useful Tips on Bid Management (Jun 3, 2024) 19:30

6M ago19:30

19:30

In this episode, we dive deep into the intricacies of bid management on Amazon. Join us as we discuss the essential aspects of optimizing your bids to maximize ad performance. RESOURCES Read our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team. $85 to $117k in 45 days. 2-minute breakdown of …

1
Amazon Community Updates (May 30, 2024) 4:05

6M ago4:05

4:05

Join us in today's episode of Amazon Community Updates as we dive into the latest strategies and news affecting Amazon sellers. Today's episode covers optimizing bids with inventory levels, boosting sales with Premium A+ Content, immersive shopping with BeyondXR and Lego Friends, avoiding Amazon listing errors, improved navigation UI, converting ca…

1
Amazon Community Updates (May 28, 2024) 3:15

6M ago3:15

3:15

In this episode, we have 14 updates for you. Prime Day 2024 profit strategy. Amazon's new returns feature. FBA Analytics for inventory trends. Amazon Ads' new Audiences feature. Simplified SD campaign management. Non-branded search opportunities. Major FBA policy change. Google Ads' Performance Max for Marketplaces. Sponsored Brands ads with review…

1
Amazon Advertising Strategies Episode 1 5:45

6M ago5:45

5:45

In this first episode of "Amazon Advertising Strategies" we explore essential strategies and innovations in Amazon advertising to boost your visibility, engagement, and profitability. Discover how to: Improve organic rank and reduce PPC costs with effective keyword strategies. Design impactful Sponsored Brands Video (SBV) ads. Target new audience s…

1
Optimising Match types can siginifantly enhance Ad performance (May 25, 2024) 17:04

6M ago17:04

17:04

Join Prem and me from Georges Blog as we dive into the world of match types in our latest episode. We discuss their crucial role in ad campaigns and share an intriguing case study on how strategic budget allocation boosted ad performance. Tune in for insights and tips to optimize your own ad strategies! Get a free audit on your account: https://www…

1
Amazon Community Updates (May 23, 2024) 3:07

6M ago3:07

3:07

In today's episode of Amazon Community Updates, we cover Amazon UK's MCF rate increase, optimising Amazon Ads, Prime Day discount strategies, new FBA fees, the latest SB ad design test, "Phantom Splits" issues, enhancing brand stores, DSP RoAS insights, campaign spending optimisation, the Product Opportunity Explorer, disruptions faced by Heather’s…

1
Amazon Community Updates (May 22, 2024) 3:00

6M ago3:00

3:00

In this episode of Amazon Community Updates, we cover the struggles of a long-standing beauty brand, a new AI tool for dog food reviews, tips for enhancing product images, and the impact of viewable impressions on ad effectiveness. We also highlight the increased value of Top of Search ads, the misleading nature of BSR, changes in Sponsored Brand A…

1
4.11: Everything in Its Right Place 1:00:24

6M ago1:00:24

1:00:24

Join us as we enjoy some chicken noodle soup with extra noodle and discuss One Tree Hill S4E11: Everything in Its Right Place! We unpack the Clean Teens slut-shaming, Gigi’s breakup with Mouth (and wonder about the writing behind her character), Peyton’s fear of being left again, and Nathan’s big confession to Haley and the nuances of this storylin…

1
Amazon Community Updates (May 21, 2024) 3:19

6M ago3:19

3:19

In this episode of Amazon Community Updates, we highlight Amazon's 7% eCommerce growth, Iams' successful DSP campaign, and the upcoming returns fee starting June 1st. Updates include the benefits of annual vendor negotiations, strategic PPC for high-ticket items, and Amazon's international growth potential. Learn about focused promotions, the crack…

1
Amazon Community Updates (May 16, 2024) 2:45

6M ago2:45

2:45

In this episode, explore the latest developments on Amazon. We cover effective strategies to improve margins, the impact of Amazon DSP on brand growth, and the potential market transformation with Amazon's expansion into South Africa. Updates also include changes to return fees, new app features, and tips for optimizing your product listings for in…

1
Amazon Community Updates (May 15, 2024) 3:13

6M ago3:13

3:13

In this episode of Amazon Community Updates, we delve into 1 latest strategic enhancements and tools designed to maximize your presence and profitability on Amazon. From leveraging Helium 10's Market Tracker 360 for improved market share to adopting new advertising formats like vertical videos, we cover essential tactics that can transform your app…

1
Sponsored TV Ads: Insights and Case Study Analysis (May 9, 2024) 16:25

7M ago16:25

16:25

Explore the latest developments in advertising on our podcast episode. Join Prem and Himanshu from Georges Blog as they discuss Amazon's new 'Sponsored TV' ad type. In this episode, we share insights from a recent three-week case study where we tested this new ad format. Tune in to gain valuable insights into the effectiveness of Sponsored TV ads a…

1
Amazon Community Updates (May 2, 2024) 3:23

7M ago3:23

3:23

In this episode of Amazon Community Updates, we dive into the latest strategic shifts and enhancements at Amazon, providing you with concise insights into advertising efficiencies, product presentation innovations, and crucial financial updates. Learn how to optimize your ad spend, enhance product appeal, and navigate new platform features like Key…

1
4.10: Songs to Love and Die By 53:45

7M ago53:45

53:45

It’s an alternate reality in One Tree Hill S4E10: Songs to Love and Die By and we have very different opinions about this episode! Kaitlyn likes the episode’s structure and overall message, but Jeremy questions all the plot holes and whether another character would have worked better in Lucas’ role. Are you Team Kaitlyn or Team Jeremy?! We also dis…

1
Amazon Community Updates (April 23, 2024) 4:32

7M ago4:32

4:32

In this episode of "Amazon Community Updates," we cover the latest news from the Amazon marketplace for April 23, 2024. Learn about Amazon DSP's new "Subscribe & Save" lookalike audiences and Amazon Brand Analytics' Customer Lifetime Value insights. Discover why plain colors are winning on Amazon and how Sponsored Brands advertising can drive signi…

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