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Step into the world of sneakers with host Matt Frates. Each week, we unravel the unique stories behind the sneakers and the culture. From iconic designs to influential figures, discover fresh perspectives and in-depth discussions on the sneakers that shape our world. If you live for sneaker talk and crave insightful takes, this is your go-to podcast. This podcast is brought to you by the Matty Ice Media Network. Presented by the Matty Ice Media Network. Matty Ice Media Network: https://www.m ...
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Variety is the spice of life they say, and this podcast is no exception. Fresh off singular topic podcasts, host Matt "Matty Ice" Frates, CEO of the Matty Ice Media Network, is creating an amalgam of multiple worlds. From sports, to sneakers, to politics, no topic is out of bounds. Bringing his signature authenticity to the game, Matt will be drippin', sometimes trippin', and always spillin' the truth. New content released every Friday.
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Nike Fumbling the Black Cement Jordan 3
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The Black Cement Jordan 3 is high regarded as one of the best Air Jordans of all-time. The release of the 2024 retro has been nothing short of controversial. The stories of lacking quality and inconsistency beg the question of whether sneaker lovers should voice with their wallets more loudly going forward. Matt checks in with his thoughts. --- Lik…
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StockX and the Ideals of Authenticity
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StockX is facing significant challenges as it grapples with its ability to authenticate sneakers, raising serious concerns about the integrity of the resale market. Matt gets into the implications of StockX's admission that it cannot guarantee the authenticity of the shoes it sells, especially in light of the lawsuit from Nike. --- Like what you he…
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DJ Clark Kent, sneaker icon, passed away at the age of 58. He was a true sneaker icon. Matt briefly goes into his legacy, and how he will be remembered by sneaker culture. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Friday. Call and give your sneaker stories or opinions to be highlighted on a…
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Embracing Your Purpose (with Chris Chase from WearTesters)
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Matt sits down with Chris Chase, the main personality of WearTesters. While both love sneakers, this chat goes down the rabbit holes of life and nerdom. Even if you come as a sneaker lover, this conversation will leave you feeling good. --- Subscribe to WearTesters on YouTube - https://www.youtube.com/@WearTesters Subscribe to Some of My Favorite T…
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Co.JP, or Concept Japan, has played a pivotal role in shaping international sneaker culture over the last two decades, a fact that many sneaker enthusiasts may overlook today. Host Matt dives into the history and significance of Co.JP, highlighting how its exclusivity and innovative designs contributed to the global sneaker phenomenon. --- Like wha…
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Nigo x Nike: Does This Collab Matter in 2024?
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Nigo's recent collaboration with Nike raises the question of its significance in 2024 sneaker culture. Host Matt delves into the impact of Nigo, a pivotal figure in streetwear and sneaker history, and discusses whether his influence still resonates with today's audience. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwear…
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Frank Cooke and Tom Sachs Return to Nike
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Nike is making significant changes in leadership and strategy, aiming to reshape its image and reconnect with sneaker culture. Host Matt Frates discusses the recent appointment of new CEO Elliot Hill and the return of influential figures like Frank Cook and Tom Sachs, highlighting their potential impact on the brand's creative direction. --- Like w…
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Nike's CEO Shakeup: What It Means for Sneaker Culture
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John Donahoe, former CEO of Nike, resigned last week with Elliott Hill to take over. Nike has been seen an uncool brand over the last year, but will this change in CEO get that back to their perceived legendary status? --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Friday. Call and give your sne…
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Complex dropped their Sneaker Collaborator Power Rankings and Patta came in at 20th. To celebrate 20 years in business, Patta and Nike re-released the famous Air Max 1 "Chlorophyll", which sold out instantly. Did Complex undersell Patta's place in the culture? --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New epi…
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StockX recently announced their intentions to partner with Walmart; bringing shoes from StockX to brick and mortar Walmart stores. While brand expansion is what StockX is looking for, is Walmart really the proper consumer base for them to achieve it? Matt gives his thoughts. --- Like what you hear? Help this content grow: https://ko-fi.com/firefoot…
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Anyone who is a part of sneaker culture knows there are certain behaviors that have become norms. We almost feel obligated to live the culture the same way as everyone else. After personally breaking one of these norms, Matt dives into his experience and some of the norms we've all accepted. --- Like what you hear? Help this content grow: https://k…
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A Ma Maniere and Sneaker Subscriptions
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A Ma Maniere cemented their legacy as one of the most popular collaborators in the game with the news of their "While You Were Sleeping" collection; a collection of six silhouettes. Is Nike trying to tell us something with this? Rumor has it that Nike, trying desperately to gain back the sneaker consumer, is toying around with a sneaker subscriptio…
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Nigel Sylvester and the Jordan 4 RM
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Nike recently released a remixed version of the classic Jordan 4 called, the Jordan 4 RM. The first colorway, associated with famed BMX star Nigel Sylvester, has been a massive hit. The real question comes down to the place this shoe has in the future of the culture? Has Nike missed an opportunity to blend both old and new here? Matt discusses. ---…
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The Summer Olympic Games are here and it's a special time. Sneaker companies are in full branding mode as they send their products to Paris for use by all athletes. Nike specifically has a major presence. How does this year's crop stack up to the past? What are some of the best Olympics inspired sneakers of all-time? --- Like what you hear? Help th…
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Nike, known for being litigious, finally takes the gloves off and goes after Shoe Surgeon. In a previous episode, Matt gave his thoughts about GoYard's lawsuit against the man, but knows how that his initial thoughts were well enough informed. Thanks to fellow sneaker podcaster Sockjig, Matt dives into the lawsuit and confesses changes his tune. Ch…
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Sneaker content is a robust market of creative people. The creation of content is not an easy venture; investment is required. Matt talks about his journey to host of Fire Footwear, and answers a question he gets from listeners, "What sneaker content do you consume?" --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod …
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State of Sneakers Halfway Through 2024
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We are officially halfway through the year 2024 and there has been a good amount to talk about in the sneaker world. From blossoming new models to nostalgia pulls, Matt goes through the topics that have stood out to him throughout the year. Has it been a good year so far? --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwea…
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Undefeated 4s and Wu Tang Dunks Releasing: Is it a Mistake?
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Host Matt takes Fire Footwear live for the first time to talk about the recent news of the long awaited release of Undefeated Jordan 4s and Wu Tang Dunks. Is it a mistake on Nike's part to reach this far back into the archives? --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Friday. Call and give…
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Nike Sues Replica Sneaker Companies
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Nike, notoriously litigious, once again is after the replica sneaker market. The boom in the replica sneaker market since the pandemic has seen Nike fear of losing profits. Is Nike being too aggressive? Goyard, a French luxury goods brand, is also suing famed sneaker customizer, The Shoe Surgeon. Are these two lawsuits equal, or does one represent …
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Kobe Bryant's legacy in basketball needs no introduction. A legend by any definition. Since his passing, the legacy of Kobes as a sneaker line needs to be revisited. With so many beloved colorways of the past, are today's releases lacking. Host Matt asks a question of himself by the end; did he miss the boat on appreciating Kobes? --- Like what you…
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Best 90's Basketball Shoes (Excluding Air Jordans)
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The NBA in the 1990s was a different beast entirely. Yes it had Michael Jordan, but the vast sea of all-time greats that graced the court back then was magical. Within each of the bitter rivalries and star players was a burgeoning of player edition basketball shoes. Matt dives into some of the best ones. --- Like what you hear? Help this content gr…
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In this bonus episode of Fire Footwear, Matt gives his thoughts on the influx of Yeezys hitting Adidas' website. --- Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes every Friday. Call and give your sneaker stories or opinions to be highlighted on a future episode: +1-(202)-643-9170 Follow Fire Footwear on …
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Remembering the Air Tech Challenge 2
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After an appearance on the Sneak Diss Podcast, and with the unveiling of the upcoming reimagined version of the Air Tech Challenge 2, Matt decides to take a deep dive into the shoe. Its place in sneaker history should be revered and remembered. Even if you are hesitant about the upcoming release, listen and be reminded of the history. --- Like what…
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Influenced the Game (Part 2): People Who Influenced the Sneaker Game
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In this episode of Fire Footwear, we're uncovering the stories of influential figures who have left a unique mark on the sneaker world. Join us as we delve into the lives and contributions of these game-changers who have driven trends and innovations in sneaker culture. Tune in to hear about the creativity, innovation, and passion that these indivi…
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Changed the Game (Part 2): People Who Changed the Game
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In this episode of Fire Footwear, we continue our exploration of the key figures who have fundamentally transformed the sneaker industry. Join host Matt Frates as he delves into the history and impact of five individuals whose contributions have left an undeniable mark on sneaker culture. From designers to cultural icons, discover how their innovat…
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