Artwork

Indhold leveret af a16z and Andreessen Horowitz. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af a16z and Andreessen Horowitz eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Sales–Product Tension, the Secret to Segment’s Success

32:19
 
Del
 

Manage episode 384302229 series 2868146
Indhold leveret af a16z and Andreessen Horowitz. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af a16z and Andreessen Horowitz eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Sales wants more features. Product gets bogged down with one-off requests. Progress and growth grinds to a halt. It's a familiar story. How Segment turned the sales-product tension into a successful $3.2B acquisition, as told by the former CRO Joe Morrissey and former chief product development officer Tido Carriero.

[00:01:29] Joe's start as CRO

[00:03:40] The low point: annual planning

[00:07:59] Building a more focused product roadmap

[00:10:57] Why GTM feedback is essential to building great product

[00:13:04] Identifying value drivers in 48 hours

[00:19:11] How technical should sales be?

[00:20:44] How annual planning changed day-to-day operations

[00:22:57] Segment's Lighthouse program

[00:24:54] Reorging to deliver on new product priorities

[00:27:14] How engineering helped develop the product roadmap

[00:29:18] Leading a platform initiative

This conversation was recorded at ELC 2023. To read a transcript of this conversation, click here. For more about value-based selling and moving upmarket, check out Getting Ready to Move Upmarket and The Key to Selling in a Downturn.

.

  continue reading

129 episoder

Artwork
iconDel
 
Manage episode 384302229 series 2868146
Indhold leveret af a16z and Andreessen Horowitz. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af a16z and Andreessen Horowitz eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Sales wants more features. Product gets bogged down with one-off requests. Progress and growth grinds to a halt. It's a familiar story. How Segment turned the sales-product tension into a successful $3.2B acquisition, as told by the former CRO Joe Morrissey and former chief product development officer Tido Carriero.

[00:01:29] Joe's start as CRO

[00:03:40] The low point: annual planning

[00:07:59] Building a more focused product roadmap

[00:10:57] Why GTM feedback is essential to building great product

[00:13:04] Identifying value drivers in 48 hours

[00:19:11] How technical should sales be?

[00:20:44] How annual planning changed day-to-day operations

[00:22:57] Segment's Lighthouse program

[00:24:54] Reorging to deliver on new product priorities

[00:27:14] How engineering helped develop the product roadmap

[00:29:18] Leading a platform initiative

This conversation was recorded at ELC 2023. To read a transcript of this conversation, click here. For more about value-based selling and moving upmarket, check out Getting Ready to Move Upmarket and The Key to Selling in a Downturn.

.

  continue reading

129 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning