How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice? Join our host, Toby Rosen, as we discover how to craft authentic and relatable stories, leverage client testimonials, and deliver valuable resources that will elevate your firm's reputation and deepen client relationships. We'll guide you through innovative strate…

What is a Marketing Funnel? Join our host, Toby Rosen, as we break down each crucial stage of the marketing funnel—awareness, consideration, decision, and retention—revealing how to make your firm stand out through ads, targeted content, email campaigns, and more. Our discussion underscores the importance of understanding the client journey to crea…

In this episode I talk about why I chose creating audiobooks for a side hustle. My YouTube Channel: https://www.youtube.com/@adamjrothsteinMy Audiobooks: Growing Hockey: https://www.audiobooks.com/audiobook/growing-hockey/704892Growing Baseball: https://www.audiobooks.com/audiobook/growing-baseball/649670Determination: Harnessing the Power of Resil…

What is the Right Balance Between Paid Ads and Organic SEO for Law Firms? Join our host, Toby Rosen, as we dissect the dichotomy between paid advertising and organic SEO in the legal marketing realm. We'll demystify the nuances of Google and social media ads, exploring their immediate benefits and potential pitfalls, while also celebrating the sust…

Subscriber-only episode How Segmented Automations Maximize Efficiency How can your law firm revolutionize client communications and streamline operations? Imagine tailoring every email, message, and notification specifically to the needs of each client segment, ensuring that your communication is always relevant and impactful. In this episode of Le…

How to Leverage Contextual Advertising Join our host, Toby Rosen, as we discover the secret sauce behind contextual advertising and why it’s revolutionizing legal marketing. Ever wondered how to put your law firm in front of the exact clients you want, exactly when they're ready to see it? From capturing the attention of engaged readers to position…

How Do I Beat My Competitors? Join our host, Toby Rosen, as we discover actionable strategies that will transform your legal marketing game. From harnessing the power of keyword gap analysis to optimizing your Google My Business profile, we equip you with the tools to rank higher, gain credibility, and attract more clients. By leveraging publicly a…

How Big Is Your Market? Join our host, Toby Rosen, as we we break down the critical components of market size—Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)—and discuss how these insights can help you make smarter decisions about resource allocation, set achievable growth targets, and unc…

Why Should I Trust Google's Algorithms? Join our host, Toby Rosen, as we uncover how Google's sophisticated data analysis refines your advertising efforts, increasing visibility and converting potential clients into actual clients. Learn how leveraging Google's vast data points and precision targeting can give your law firm a strategic edge. Can yo…

Should I Copy My Competitors' Marketing Strategy? Join our host, Toby Rosen, as we uncover the secrets to refining your advertising, content marketing, and client acquisition methods by analyzing your competitors. We'll guide you through the essentials of scrutinizing ad spends, messaging, and platforms to sharpen your strategies. Discover how pers…

3 Keys to Writing Great Email Content Join our host, Toby Rosen, as we guide you through the transformative power of storytelling in legal marketing. We'll explore how authentic narratives can create emotional connections, making your content not only memorable but also deeply engaging. Using real-life examples and practical tips, you'll learn to i…

What is Remarketing? Join our host, Toby Rosen, as we demystify how placing a pixel on your website can strategically keep your brand omnipresent in the minds of your audience, nudging them to take that final step towards conversion. Learn the subtle yet crucial distinctions between remarketing and retargeting, and why understanding these terms can…

What is a CTA? Join our host, Toby Rosen, as we cover some practical insights into transforming your website visitors into loyal clients by mastering the three core elements of successful CTAs: clarity and simplicity, urgency and importance, and strategic placement and visibility. I also break down how clear and compelling CTAs can act as a bridge …

4 Ways to Lower Your CPC on Google Ads Join our host, Toby Rosen, as we discuss four transformative strategies that can revolutionize your legal marketing campaigns. These tips are crafted to help you make the most out of your advertising budget and drive more revenue for your legal practice. Whether you're a small local practice or a large law fir…

In this episode, I sit down with Tony Lysandrides and talk about AI YouTube Channels. I also talk about the pros and cons of AI. Tony's link: https://automatedincomeacademy.dropfunnelsapp.com/authority-site-3/7-steps-access My links: Growing Baseball: https://www.audible.com/pd/Growing-Baseball-Audiobook/B0BQCWBH79?qid=1716938313&sr=1-3&ref_pageloa…

AI Again: Part 4: What's Next? Is integrating AI into your legal practice worth the investment right now? I'll help you answer that pressing question. Staying informed is crucial, even if you decide to hold off on immediate AI integration. In this episode, we also discuss the latest advancements from OpenAI, including their cutting-edge video gener…

AI Again: Part 3: Supercharge Document Generation Find out how integrating artificial intelligence can streamline workflows, minimize human error, and ensure compliance with legal standards. In this episode, we break down the concept of document generation, emphasizing the power of AI to automate the creation of legal documents. Building on our pre…

AI Again: Part 2: Supercharge Client Intake Imagine cutting down your manual workload while increasing the accuracy and efficiency of handling new clients—it's not a distant dream but a reachable reality. In this episode of Legal Marketing 101 we're embarking on a hands-on journey to enhance your intake system using AI. We’ll lay out a practical gu…

AI Again: Part 1: Reintroduction to Artificial Intelligence Join our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations. Skip the hype and get grounded in the practical applications of AI for your legal practice. While AI has been a b…

In this episode I sit down with Ed Kowalski to talk about his journey on getting sober and his real estate journey. Ed’s links: Business link: https://toptierrealtor.com/ Facebook page: https://www.facebook.com/groups/288295310996644 My links: Growing Baseball: https://www.audible.com/pd/Growing-Baseball-Audiobook/B0BQCWBH79?qid=1716938313&sr=1-3&r…

Top 3 Cybersecurity Tips for Law Firms Join our host, Toby Rosen, as we discuss how to stay sharp and ahead of the curve with a systematic approach to security. Prepare to redefine your firm's defense strategy with our discussion about the non-negotiable tools for securing your online presence. From the episode: 1Password Visit: Legal Marketing 101…

Are Your Emails Actually Being Delivered? Ever wondered why that meticulously crafted email campaign didn't get the engagement you expected? You're not alone in this digital labyrinth. Join me, Toby Rosen, as we unravel the mysteries of email deliverability that could be the silent killer of your legal marketing efforts. This episode is a deep dive…

Subscriber-only episode Local SEO: Part 4: Leveraging the Power of Client Reviews in Local SEO Imagine your firm rising to the top of search results, not just by the number but by the sheer power of authentic, quality testimonials. In this final installment of our local SEO series, we dissect how Google's algorithms interpret the credibility and tr…

Subscriber-only episode Local SEO: Part 3: List Me Everywhere Ever wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you through the critical role of local citations in legal marketing. We'll dissect the import…

Subscriber-only episode Local SEO: Part 2: Components of Great Local SEO Join me as we navigate the intricate maze of local SEO for law firms, revealing the secrets to capturing the attention of potential clients right in your own backyard. And with a nod to the future, we tackle the growing influence of AI and voice search, ensuring your firm is p…

Subscriber-only episode Local SEO: Part 1: What is Local SEO? Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO. No more guesswork or missed opportunities; we're guiding you throug…

In this episode, I sit down with Benjamin Brown to learn more about sales. Benjamin Brown’s linkshttps://www.youtube.com/c/BenjaminBrown563/ linkedin.com/in/360sales/ facebook.com/360salesconsulting instagram.com/benbrowntre call to action: www.meetwithbenjamin.comBenjamin Brown’s book: https://www.amazon.com/Master-Art-Closing-Sale-Game-Changing-e…

Why We Have Podcast Sponsors: A Short Update Today we have a short update in lieu of a full break. Visit: Legal Marketing 101 Youtube For more, visit rosenadvertising.com Brought to you by: ThumbsUp Survey Send us a text Support the showAf Rosen Advertising

In this episode I talk to Lucie Ptasznik about quantum physics, her love of horses and more. Lucie's Link: Ultimatesuccessblueprint.com/blueoasis My audiobooks: Growing Baseball: https://open.spotify.com/show/3ZWmZXgFDXiKC55JtUTv6k?si=9bd1509b4ceb441b Growing Hockey: https://open.spotify.com/show/6GvTINQ2Y4JI8croDn9IwX?si=ee5b88083e424fcb Chess: Th…

Subscriber-only episode Narrow Down to Scale Up: Maximizing Law Firm Profitability Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom for ambitious practices. This me…

Building the Ultimate Drip Email Sequence Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes. It's not just a…

What should I look for in my email marketing software? Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it shoul…

What should I look for in my email marketing software? Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack. We zero in on three crucial considerations, from integrations to automation, that…

Subscriber-only episode Strategies for Compliance with Google Ads Policies Curious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the boxes for Google but also reson…

Subscriber-only episode Navigating Google Ads Editorial Policies Join our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards. This episode shines a light on the art of balancing compelling narratives with the stringent demands of tr…

In this episode I talk with Adam Rosen on lead generation for businesses. Adam Rosen’s links: eocworks.com thenomadcloud.com https://www.instagram.com/adamirosen/ My links Subscribe here: My audiobook 'Growing Hockey': Growing Baseball: Chess: The Game for Peace and Prosperity: Email: adamrothstein29@protonmail.com Substack: https://rothsteina.subs…

Subscriber-only episode Navigating Google Ads Policies Join our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and a candid discussion on Google'…

Subscriber-only episode Introduction to Google Ads Policies Join our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these policies is a non-negotiable for l…

Stop Sending Users to Your Home Page Join our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process. We'll unravel why your homepage, while crucial for organic traffic, may not be the conversion pow…

What is CPC? Join our host, Toby Rosen, as we unlock the full potential of your legal marketing campaigns with an insider's guide to Cost Per Click (CPC). By now, you're aware that clicks matter, but it's the quality and cost-effectiveness that count. Visit: Legal Marketing 101 Youtube For more, visit https://rosenadvertising.com Send us a text Sup…

Your 2024 Marketing Plan Join our host, Toby Rosen, as we dive into a few ideas for a successful marketing strategy for 2024’s dynamic landscape. We'll delve into the necessity of a robust website, lively social media, and targeted email campaigns, as well as the surprising comeback of traditional mediums like radio and TV advertising. But it doesn…

What's up with Google's new Sensitive Events policy? Join our host, Toby Rosen, as we dissect the new definition of a sensitive event as it pertains to Google's inappropriate content policy. We'll explore the broad strokes and the fine print that could put legal marketers in hot water during times of crisis. It's not just about staying compliant. D…

In this episode I look back on the year and give you some inspiration for 2024. Subscribe here: My audiobook 'Growing Hockey': Email: adamrothstein29@protonmail.com Substack: https://rothsteina.substack.com/ YouTube Channel: https://www.youtube.com/@adamrothsteinhockey Twitter: https://twitter.com/ARHockeyPodcast Instagram: https://www.instagram.co…

In this episode I sit down with Robert Brill and talk advertising. Robert’s links: https://brillmedia.co https://www.linkedin.com/in/robertbrill/ https://www.tiktok.com/@brill_media https://www.facebook.com/BrillMediaUS/ https://www.tiktok.com/@brill_media https://www.youtube.com/@BrillMediaco Buy my audiobooks here: Growing Baseball: https://www.a…

How Do I Drive Traffic to Lead Magnets? Join our host, Toby Rosen, as we spill the beans on foolproof ways to drive traffic to your lead magnets without breaking the bank. Creating a lead magnet is only the tip of the iceberg, and I'll be sharing my favorite ways to ensure potential clients see your lead magnet, download it, and effectively engage …

In this episode I sit down with Annie Margarita Yang. We talk about the struggles of getting started, the importance of persistence and Paying off student loans. Support me here: https://www.lulu.com/shop/adam-rothstein/hockey-journal/paperback/product-wmwy2w.html?q=Hockey+Journal&page=1&pageSize=4 Annie's Social Media Links: Amazon Author Central …

How to Make Better First Impressions Online Join our host, Toby Rosen, as we dive into first impressions in the digital world. Ff you've been contemplating why you aren't closing more retainers, or if clients don't seem as excited as you'd like them to be, it's time to delve into these three key areas where you're likely making your first impressio…

3 Ways to Use AI in Your Marketing Right Now Join our host, Toby Rosen, as we reveal the game-changing potential of Artificial Intelligence in marketing. We'll highlight concrete examples of how AI can elevate your strategies by aiding in decision-making, personalization, client interaction, predictive analytics, and content creation. From the epis…

How can I make my own podcast? Join our host, Toby Rosen, to venture into the world of podcasting and I'll share my personal journey of creating a podcast. I'll walk you through the process of how I built my podcast, Legal Marketing 101, from scratch. If starting a podcast has been on your mind, this episode is your step-by-step guide to making it …

In this Episode I talk about being productive over Thanksgiving. My Audiobooks: Chess: The Game For Peace and Prosperity: https://www.audiobooks.com/audiobook/chess-the-game-for-peace-and-prosperity/537896 Growing Baseball: https://www.audiobooks.com/audiobook/growing-baseball/649670 Growing Hockey: https://www.audiobooks.com/audiobook/growing-hock…