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Indhold leveret af Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Nostalgia in Branding

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Manage episode 453130642 series 2878860
Indhold leveret af Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Why does nostalgia in design feel so good? In this episode, we explore the resurgence of retro in branding and packaging and why it’s capturing the hearts (and wallets) of consumers today. From the psychology behind nostalgia to standout examples like Chobani’s earthy, vintage look and Burger King’s playful retro rebrand, we dive deep into how brands are using the past to shape their future.

We’ll also share tips for experimenting with nostalgia in your own work, the risks of overdoing it, and when retro just isn’t the right fit. Whether you’re a designer curious about this trend or a brand strategist looking to connect more meaningfully with your audience, this episode is packed with insights and inspiration. Tune in to discover how to make nostalgia work for you!

  continue reading

172 episoder

Artwork
iconDel
 
Manage episode 453130642 series 2878860
Indhold leveret af Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Why does nostalgia in design feel so good? In this episode, we explore the resurgence of retro in branding and packaging and why it’s capturing the hearts (and wallets) of consumers today. From the psychology behind nostalgia to standout examples like Chobani’s earthy, vintage look and Burger King’s playful retro rebrand, we dive deep into how brands are using the past to shape their future.

We’ll also share tips for experimenting with nostalgia in your own work, the risks of overdoing it, and when retro just isn’t the right fit. Whether you’re a designer curious about this trend or a brand strategist looking to connect more meaningfully with your audience, this episode is packed with insights and inspiration. Tune in to discover how to make nostalgia work for you!

  continue reading

172 episoder

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